Driven & Co. Ep: 37 – Pioneering the Future in a World of XR

September 4, 2018 | Justin Gray | No Comments |

This week on the Driven & Co. podcast, host Justin Gray welcomes Annie Eaton to the show. Annie is the founder and CEO of Futurus, an Atlanta-based future technologies company where she creates immersive, engaging and interactive experiences in virtual reality, augmented reality and 360 capture.

In this episode, Justin and Annie discuss why she’s fascinated by the possibilities of AR/VR, her unwavering support of women entrepreneurs, and how she is looking into the future and making moves based on what is about to happen in the world of XR.

“We decided on the name Futurus, which means ‘future’ in Latin,” Annie said. “We wanted a name that would be future-proofed for when technology changed. The future will always be in the future and we’ll always be looking toward the future in regard to technology.”

Other highlights from the podcast include:

  • Discovering your passion by simply exploring things you’re curious about
  • How first-time entrepreneurs can overcome the financial barriers of starting a business
  • Creating a niche in an industry whose future is uncharted
  • Traits to look for in early hires in order to build a team to be great stewards of a brand
  • The one piece of career advice she wants everyone to remember

Feeling inspired? When you finish this episode, check out other recent guests here.

Leave a Comment





Want more? Here's some related content

Measure

Marketing Attribution – How It’s Done in Bizible: Part III of III

In case you didn’t already know, you’re reading the third – and final – post...
Demand Generation Channels

Demand Generation Channels | Choose the Best Channels for Your Strategy

Marketing Has Already Changed Technology has exponentially expanded the landscape of ways marketers get in...
Steve Blank

Steve Blank

Steve Blank, leader of the Lean Start-Up movement and 8-time founder shares his secret sauce...
SEO Optimization Techniques - Make Your Website SEO Friendly

How To Make Your Website & Content SEO Friendly

How to Optimize Your Current Content   Every time a person types a question into...
Building A Brand Story - Why Creating A Brand Narrative Matters

A Guide to Brand Storytelling

The term “brand story” is constantly used in the marketing world. Typically it is used...
Inside Sales Enablement

Sales Enablement Playbook: The Strategy and TechStack You Need to Support Your Inside Sales Team

Things have changed. If your tried and true motions were to engage customers via events,...
Marketing in Crisis

Marketing in Crisis Toolkit: B2B Buyer Survey Results and Resources

When your customers are in crisis mode, how do you create something that stands out?...