Driven & Co. Ep: 37 – Pioneering the Future in a World of XR

This week on the Driven & Co. podcast, host Justin Gray welcomes Annie Eaton to the show. Annie is the founder and CEO of Futurus, an Atlanta-based future technologies company where she creates immersive, engaging and interactive experiences in virtual reality, augmented reality and 360 capture.

In this episode, Justin and Annie discuss why she’s fascinated by the possibilities of AR/VR, her unwavering support of women entrepreneurs, and how she is looking into the future and making moves based on what is about to happen in the world of XR.

“We decided on the name Futurus, which means ‘future’ in Latin,” Annie said. “We wanted a name that would be future-proofed for when technology changed. The future will always be in the future and we’ll always be looking toward the future in regard to technology.”

Other highlights from the podcast include:

  • Discovering your passion by simply exploring things you’re curious about
  • How first-time entrepreneurs can overcome the financial barriers of starting a business
  • Creating a niche in an industry whose future is uncharted
  • Traits to look for in early hires in order to build a team to be great stewards of a brand
  • The one piece of career advice she wants everyone to remember

Feeling inspired? When you finish this episode, check out other recent guests here.

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