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Driven & Co. Ep: 41 – Honing Creativity in Life and Entrepreneurship

In this episode of the Driven & Co. podcast, host Justin Gray welcomes Allen Gannett.  Allen is the founder and CEO of TrackMaven, a marketing insights platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE.

dco-podcast-blog-ep41

In this episode, Allen shares why he was compelled to start TrackMaven and how the company acts as a “left brain” for creative marketers who have yet to master data sciences that their roles now require.

Allen also shares insights from his new book, The Creative Curve, which tackles the idea that “creativity is this magical, mystical thing that people either have or don’t have.” He shares highlights from interviews with living creative geniuses, and breaks down the four things individuals can do to nurture their creativity.

More highlights from this episode include:

  • The series of events that inspired the founding and exit of Allen’s first foray into entrepreneurship
  • The importance of identifying your strengths as an entrepreneur early on and leaning into them to increase impact with the time you have
  • How creativity amplifies success and the many ways that plays into a CEO’s daily life
  • The current martech landscape, and how companies can differentiate themselves by focusing on analytics and taking a stronger service-oriented approach
  • How his new book debunks the myths about creativity and paints the path forward for people to hone their creative skills.

To learn more about Allen and his new book, visit www.thecreativecurve.com. Find him on LinkedInTwitter and at TrackMaven.com.

Curious to hear from other badass entrepreneurs and learn their ways? When you finish this episode, check out other recent guests here.

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