In this episode of the Driven & Co. podcast, host Justin Gray welcomes Allen Gannett. Allen is the founder and CEO of TrackMaven, a marketing insights platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE.
In this episode, Allen shares why he was compelled to start TrackMaven and how the company acts as a “left brain” for creative marketers who have yet to master data sciences that their roles now require.
Allen also shares insights from his new book, The Creative Curve, which tackles the idea that “creativity is this magical, mystical thing that people either have or don’t have.” He shares highlights from interviews with living creative geniuses, and breaks down the four things individuals can do to nurture their creativity.
More highlights from this episode include:
- The series of events that inspired the founding and exit of Allen’s first foray into entrepreneurship
- The importance of identifying your strengths as an entrepreneur early on and leaning into them to increase impact with the time you have
- How creativity amplifies success and the many ways that plays into a CEO’s daily life
- The current martech landscape, and how companies can differentiate themselves by focusing on analytics and taking a stronger service-oriented approach
- How his new book debunks the myths about creativity and paints the path forward for people to hone their creative skills.
Curious to hear from other badass entrepreneurs and learn their ways? When you finish this episode, check out other recent guests here.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.