| | | |

Solving the Secret of Selling Men Basics | Driven & Co. Episode: 50 with Michael Dweck

March 6, 2019 | Justin Gray | No Comments |

Solving the Secret of Selling Men Basics

If you aim at nothing, you’ll hit it every time. Sometimes the key to entrepreneurial success hinges on discovering a solution to a problem after months or even years of laborious trial and error. On the other hand, sometimes the answer is right under your nose. This was the case for Michael Dweck, who moved into a tiny Manhattan apartment with his now-wife Laura only to find his tattered, long-time accumulated sock and underwear drawer could barely shut.

Show Summary: 

When it came time to refresh and replenish his drawer, Michael found the shopping experience to be a pain. He was faced with the choice of expensive designer products or cheap, generic options, neither of which sounded appealing. Together, Michael and Laura recognized this opportunity and created Basic Outfitters, an e-commerce site that offers high quality and affordable men’s essentials via a convenient digital shopping experience that takes no more than two minutes to customize and complete.

Time Stamped Show Notes:

00:50 – What does is Basic Outfitters?

01:50 – What is the Basic Outfitters story?

06:57 – When did you know that you actually had a business on your hands?

09:01 – Your cofounder is your wife; do you find that you have complimentary skill sets?

10:38 – When did you know that you had something to scale as a business, did you take traditional route to find investors?

14:32 – How and why did you make the decision to go onto Shark Tank?

21:27 – It can be a crushing moment for an entrepreneur when a deal falls through, what did you do when the deal fell through on the show?

27:07 – How did you weather the storm with the sudden popularity?

29:13 – Let me get this straight, you literally mobilized a team and helped the warehouse fulfill orders?

29:56 – How have you kept up with demand?

32:33 – What’s next for Basic Outfitter?

3 Key Points:

  1. Over preparing can be a good thing. Sometimes over-preparing can be counterproductive but at times it can help uncover underlying issues or present new ideas. When you over-prepare for a speech or company launch, you may just uncover some interesting things in your business. As you analyze your business, you really start to envision how process works and how to make it better.
  2. Getting down and dirty is part of being an entrepreneur. Most entrepreneurs build a business up from its infancy. If you want to be successful, it is going to be key to get highly involved with the company even if you find it to be mundane work. As a company grows, the entrepreneur grows with the evolution of the business and can help get the team motivated.
  3. As an entrepreneur, you will have to accept failure. Deals can fall through or not even come close to what you may have envisioned. Learning to deal with failure as an entrepreneur is critical. Being prepared to continue the fight, even after a failed task or event, it is part of the job as an entrepreneur.

Want to hear more? When you finish this episode, check out other recent guests on the Driven & Co. podcast.

Leave a Comment





Want more? Here's some related content

Storytelling

Checklist: How to Create a Storytelling Culture

A Storytelling Checklist Stories sell. Stories also unite. In consumer marketing we see compelling stories...
GTM Strategy Workshop

How to Conduct a Go-To-Market Strategy Workshop

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In...
LMD_NY_WP

The Most Impactful Tips from the Biggest Marketing Minds of 2017

The marketing world moves fast. One minute you think you have a trend nailed, and...
Your High School Clique Business Communication Style

What Your High School Clique Says About Your Business Communication Style

Your High School Clique Business Communication Style When you think about cliche high school cliques,...
Sales Enablement Subframework

How Does Sales and Marketing Alignment Impact Sales Enablement?

Misperceptions of Sales Enablement When I speak with marketing and sales leaders about sales enablement,...
Most Valuable Industries by City

Most Valuable Industries by City | LeadMD

The Highest Industry Payrolls by City Cities are complicated systems that thrive on a network...
thank-you-page-tactics-blog

The Winning Recipe for the Perfect “Thank You” Page

It’s time to shake up how we think about saying “thank you,” and not in...
Outsourcing

Why "Outsourcing" is the Key to Our Success, and Why It Should Be Yours Too

There’s a popular saying that states the Cobbler’s children have no shoes. I actually wrote...