|

Web Forms: Should They Stay or Go?

February 22, 2019 | Andrea Lechner-Becker | 2 Comments |

A Podcast Debate

There’s a business analytics tool called Databox and they have a podcast called “Ground Up”. I’ve been following their Director of Marketing, John Bonini, on LinkedIn (you should follow him) for a few months. I’ve been way impressed by the content he shares: bite-sized reports, feedback from industry experts and engaging questions. In one of my favorite posts from him, he asked who would be interested in a podcast debate where industry experts join together to discuss the validity of common marketing best practices.

I was so honored, excited and, also nervous when he asked me to participate in the first episode! I rambled a bit, swore and got philosophical, but hey, it wouldn’t be a conversation with me if those things didn’t happen. You can go listen and subscribe to their wonderful content here: https://databox.com/lead-forms-vs-chatbots

Ground Up Podcast

Ground Up Podcast

Major shoutout to my other debaters: John McTigue, Fractional CMO/Trouble-Maker and Pete Caputa, CEO at Databox.

Side Note: It’s a podcast, so you can’t see us. But we didn’t look anything like the stock images of “debate” I found.

Podcast Debate

Podcast Debate

2 Comments

  1. John W McTigue on February 22, 2019 at 5:23 pm

    It was fun for me as well, and also somewhat cathartic. I believe we are on a quest to make life better for the world, without necessarily getting rid of all marketers. All drama aside, it was great meeting you in the “forum”, so to speak, and I hope we can do it again on another topic that will make conventional marketers cringe. Best, John McTigue

Leave a Comment





Want more? Here's some related content

tech-stack-infographic

[Infographic] Tech Stack: Combining Powerful Technology & Funnel-Driven Content

Empowering marketers through powerful technology is what we do. At every stage of the funnel,...
form conversion

10 Ways to Improve Your Form Conversion

Do you remember that rom com How to Lose a Guy in 10 Days, with...

Blogs That Made Me A Better Marketer

Most new marketer ask me to share the “marketing blogs you should read religiously.” First...
Alex Osterwalder

Grow Your Business with Strategizer’s Proven Frameworks – An Interview

Dr. Alexander (Alex) Osterwalder is a leading author, entrepreneur, and in-demand speaker whose work has...
Marketo Implementation Guide

Marketo Implementation Guide: From Gathering Requirements to Training

Our experts have more Marketo implementation experience than anyone on the planet ... including Marketo!...
Marketing Playbook | Campaign Playbook

Campaign Playbook – A Marketing Playbook Template

Introduction: What is a Marketing Playbook? We hear the word playbook quite a bit in...