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Web Forms: Should They Stay or Go?

February 22, 2019 | Andrea Lechner-Becker | 2 Comments |

A Podcast Debate

There’s a business analytics tool called Databox and they have a podcast called “Ground Up”. I’ve been following their Director of Marketing, John Bonini, on LinkedIn (you should follow him) for a few months. I’ve been way impressed by the content he shares: bite-sized reports, feedback from industry experts and engaging questions. In one of my favorite posts from him, he asked who would be interested in a podcast debate where industry experts join together to discuss the validity of common marketing best practices.

I was so honored, excited and, also nervous when he asked me to participate in the first episode! I rambled a bit, swore and got philosophical, but hey, it wouldn’t be a conversation with me if those things didn’t happen. You can go listen and subscribe to their wonderful content here: https://databox.com/lead-forms-vs-chatbots

Ground Up Podcast

Ground Up Podcast

Major shoutout to my other debaters: John McTigue, Fractional CMO/Trouble-Maker and Pete Caputa, CEO at Databox.

Side Note: It’s a podcast, so you can’t see us. But we didn’t look anything like the stock images of “debate” I found.

Podcast Debate

Podcast Debate

Meet Andrea Lechner-Becker

Andrea Lechner-Becker’s bio reads like someone who filled out a what-should-I-be-when-I-grow-up quiz and decided to try every option. Fueled by endless curiosity, Andrea has never met a problem she didn’t want to solve. This led her to managing sales and marketing at an art gallery, then loyalty and email marketing strategy for an NBA team and arena, then the delivery team at LeadMD, followed by a stint as a novelist and culminating with her current role as CMO of LeadMD. With a decade of experience in dynamic marketing roles, Andrea has had the opportunity to work with the most brilliant marketing minds at the best companies in the world. #hugemarketingdork

2 Comments

  1. John W McTigue on February 22, 2019 at 5:23 pm

    It was fun for me as well, and also somewhat cathartic. I believe we are on a quest to make life better for the world, without necessarily getting rid of all marketers. All drama aside, it was great meeting you in the “forum”, so to speak, and I hope we can do it again on another topic that will make conventional marketers cringe. Best, John McTigue

    Reply

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