Introduction: Revenue AF
LeadMD is far from the only consultancy in the world. We’re far from the only one with specialized skill sets specific to technology, like Marketo and Salesforce. But we’re also different. Since 2009, we’ve helped thousands of companies turn good ideas (or even bad ideas) into revenue. We’ve helped people grow their careers and take-home income. And we’ve done it using a framework that we kept to ourselves. But, you know what, fuck it. Now we’re sharing it.
The stuffy professional name for the whole methodology behind HOW LeadMD’s team of consultants do what they do is: Revenue Acceleration Framework. Fancy, right? The internal name is Revenue AF (if you’re not in the demographic that knows that short hand, Google it).
This framework is constantly growing and evolving. I’m going to place an image here, but please click through to this page where the latest and greatest will always be the most up-to-date.
Justin Gray Explains the Revenue Acceleration Framework
In this podcast, Justin Gray spoke with B2B podcast gurus Sweetfish Media about our framework and what makes it different and successful.
Although the podcast is short (~10 minutes if you skip the commercials and speed it up), it packs a punch. Here are some of my favorite topics:
- Roadmap: So many companies know they want to do better, but struggle with how to make their vision a reality. How can we increase our lifetime value of a customer? Speaking to the Revenue Acceleration Framework, Justin says, “The really impactful aspect of this is being able to map a clear roadmap to the next rung of maturity.”
- Backing It Up: Often companies come to LeadMD to fix a “problem”. That might be a technology problem, a strategy problem or a talent problem. As part of the way we utilize the framework, Justin points out, “We’re always focusing on the buyer … If we don’t know the buyer, it’s really difficult to understand… basically everything.”
- Talent: Everyone knows you need good people, but the Revenue Acceleration Framework points out exactly what that means. Justin sums it up nicely when he says, “A good portion (of your marketing budget) always has to be talent development. It has to be training, educating, and just improving the overall maturity of your internal marketing team … You want a team of folks who can analyze trends, determine if they’re going to be right for your business and apply them in a really intentional way.”
To hear more from Justin on how we use the above framework to consult and ultimately make our clients money, Listen now!
Meet Andrea Lechner-Becker
Andrea Lechner-Becker’s bio reads like someone who filled out a what-should-I-be-when-I-grow-up quiz and decided to try every option. Fueled by endless curiosity, Andrea has never met a problem she didn’t want to solve. This led her to managing sales and marketing at an art gallery, then loyalty and email marketing strategy for an NBA team and arena, then the delivery team at LeadMD, followed by a stint as a novelist and culminating with her current role as CMO of LeadMD. With a decade of experience in dynamic marketing roles, Andrea has had the opportunity to work with the most brilliant marketing minds at the best companies in the world. #hugemarketingdork