| | |

Revenue Acceleration Framework Explained

Introduction: Revenue AF

LeadMD is far from the only consultancy in the world. We’re far from the only one with specialized skill sets specific to technology, like Marketo and Salesforce. But we’re also different. Since 2009, we’ve helped thousands of companies turn good ideas (or even bad ideas) into revenue. We’ve helped people grow their careers and take-home income. And we’ve done it using a framework that we kept to ourselves. But, you know what, fuck it. Now we’re sharing it.

The stuffy professional name for the whole methodology behind HOW LeadMD’s team of consultants do what they do is: Revenue Acceleration Framework. Fancy, right? The internal name is Revenue AF (if you’re not in the demographic that knows that short hand, Google it).

This framework is constantly growing and evolving. I’m going to place an image here, but please click through to this page where the latest and greatest will always be the most up-to-date.

Justin Gray Explains the Revenue Acceleration Framework

In this podcast, Justin Gray spoke with B2B podcast gurus Sweetfish Media about our framework and what makes it different and successful.

Although the podcast is short (~10 minutes if you skip the commercials and speed it up), it packs a punch. Here are some of my favorite topics:

  • Roadmap: So many companies know they want to do better, but struggle with how to make their vision a reality. How can we increase our lifetime value of a customer? Speaking to the Revenue Acceleration Framework, Justin says, “The really impactful aspect of this is being able to map a clear roadmap to the next rung of maturity.”
  • Backing It Up: Often companies come to LeadMD to fix a “problem”. That might be a technology problem, a strategy problem or a talent problem. As part of the way we utilize the framework, Justin points out, “We’re always focusing on the buyer … If we don’t know the buyer, it’s really difficult to understand… basically everything.”
  • Talent: Everyone knows you need good people, but the Revenue Acceleration Framework points out exactly what that means. Justin sums it up nicely when he says, “A good portion (of your marketing budget) always has to be talent development. It has to be training, educating, and just improving the overall maturity of your internal marketing team … You want a team of folks who can analyze trends, determine if they’re going to be right for your business and apply them in a really intentional way.”

To hear more from Justin on how we use the above framework to consult and ultimately make our clients money, Listen now!

Leave a Comment





Want more? Here's some related content

MKTP Attribution Part I

Marketing Attribution – How It’s Done in Salesforce: Part I of III

Marketing attribution is like going to the gym. You scroll through social media and see...
Partner Webinar Template

Download: Partner Webinar Template

So, You Wanna Host a Partner Webinar Working with partners to ideate, execute and promote...
Marketing Attribution Strategy

Marketing Attribution: How Can It Improve Your Marketing Strategy?

The BIG Marketing Question Every marketing department needs to understand what's working and what's not....
Bad CMOs Red Flags

Bad CMOs Say These 3 Things

The Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was...
marketing-strategy

Marketing Strategy Lies: Four Myths That Keep Companies from Growing

What is marketing strategy? People love to talk about strategy. Marketing executives especially love to...
Burning Marketing Budget on MarTech without Strategy

MarTech Mishaps: How to Actually Get Value from Your MarTech Investment

Modern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides...
Debunking Creative Genius with Allen Gannett

Debunking Creative Genius with Allen Gannett | Driven & Co. Episode: 41

 Creators of innovative and awe-inspiring work (from paintings to iPhones) are often looked at...
Content Planning-Also, Beer

Partner Marketing: How to Incorporate Partners Into Your Content Planning

Introduction to All Things Partners A quick note from LeadMD’s CMO, Andrea Lechner-Becker, before getting into...