Account-based is well…everywhere. The rise of ABM and ABE has many seeking out definitions and strategies that best fit their needs. No matter how you slice it, ABM has to be executed properly for operational success.
In this presentation, CEO Justin Gray touches on what is needed to achieve operational success within ABM. Check out the presentation above to learn more about:
- Defining your ideal customer profile and target accounts
- Customized Content
- Measurement of ABM
To learn more, download our The Ultimate Catch: Your Guide to Account-Based Orchestration ebook.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.