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The Difference Between Content Strategy and Content Marketing – And Why We Need to Avoid Crossing the Streams
BlogConfession, I came across an article on my LinkedIn feed recently entitled, “How B2B Companies Whip Up Content Marketing Strategies,” and my eyes rolled to the back of my head….
When Marketing Meets the New CEO
BlogThe old saying goes that the only constant in life is change – every seasoned professional knows the truth of this all too well. Sometimes change can be a welcomed…
The Relationship Between your Go-To-Market Strategy and Annual Budget Planning
BlogIt’s that time again… fall is almost here, and the office is abuzz with talk of annual budget planning. Which department will end up fully-funded? Which one will be shortchanged?…
How to Create Your Ideal Customer Profile (And Why It’s Important)
BlogWhen it comes to managing a go-to-market strategy, there is a lot to consider. You know your market, and you’ve worked through segmenting your total addressable market. You’ve even built…
Driven & Co. Ep: 36 – Student to CEO; Redesigning the Path to Entrepreneurship
Podcast This week on the Driven & Co. podcast, host Justin Gray welcomes Beatrice Fischel-Bock to the show. Beatrice is the co-founder and CEO of Hutch, the home decor tool…
Marketing Attribution: How Can It Improve Your Marketing Strategy?
BlogWhen most of us think about marketing attribution, what comes to mind is a rearview mirror. After all, we usually look at certain customer behaviors or revenue sums from the…
Driven & Co. Ep: 35 – Meet the Entrepreneur who Disrupted the Entire Mattress Industry
Podcast On the latest episode of Driven & Co., host Justin Gray chats with JT Marino, CEO of Tuft & Needle – a bootstrapped, Phoenix-based company that pioneered the disruption…
Your First Day As CMO: 3 Strategic Steps To Take
ArticleSo you got your dream job: CMO of A Very Cool Brand. It’s your first day, and you can’t wait to make some really big things happen. But where do…
Why Strategic Alignment is Crucial to Sound Execution
Blog“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” This statement by Sun Tzu was originally made in the context of war,…
Driven & Co. Ep: 41 – Honing Creativity in Life and Entrepreneurship
PodcastIn this episode of the Driven & Co. podcast, host Justin Gray welcomes Allen Gannett. Allen is the founder and CEO of TrackMaven, a marketing insights platform whose clients have included…
