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July 5, 2018

Why Strategic Alignment is Crucial to Sound Execution

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” This statement by Sun Tzu was originally made in the context of war,…

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June 28, 2018

Driven & Co. Ep: 41 – Honing Creativity in Life and Entrepreneurship

In this episode of the Driven & Co. podcast, host Justin Gray welcomes Allen Gannett.  Allen is the founder and CEO of TrackMaven, a marketing insights platform whose clients have included…

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June 26, 2018

ME Network Ep 76: Scott Gainey on ABM, the evolving role of the CMO, and More!

On this week’s episode of the Marketing Evangelist Network, host Justin Gray welcomes Scott Gainey to the show. As CMO of Cherwell Software, Scott drives all marketing activities aimed at increasing the company’s…

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June 19, 2018

Driven & Co. Ep: 32 – Building a Fitness Empire and Inspiring Others in the Process

 The latest Driven & Co. podcast features Devan Kline, Co-founder & CEO of Burn Boot Camp, a lightning fast-growing boutique fitness concept that creates a fit community for people to…

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June 5, 2018

Driven & Co. Ep: 31 – Reforming Software Engineering Education

This week’s Driven & Co. podcast features Sylvain Kalache, an entrepreneur and software engineer who has worked in the tech industry for more than a decade. Sylvain’s most recent endeavor is…

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May 21, 2018

Driven & Co. Epo: 30 – Meet the COO Taking LeadMD to New Heights

On this episode of the Driven & Co. podcast, David Bauer, COO at LeadMD, talks with host Justin Gray about his experiences as an entrepreneur, the challenges he faced as a…

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February 7, 2018

ME Network Ep 73: Joe Hyland Delves into People-to-People Marketing

This week’s episode of Marketing Evangelist Network features Joe Hyland, CMO at ON24. At ON24, Joe embraces big marketing ideas and works to foster the right culture for creativity and…

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February 1, 2018

Buyer Personas Are Useless and Fluffy

As a consultant, there are some recurring conversations we have with almost every client and a discussion about the existence and merit of buyer personas is almost always one of…

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January 29, 2018

3 Ways to Handle Customers Who Have Unrealistic Expectations

Here’s a fact that will surprise exactly no one: your customers want to get from A to Z in size, revenue and profitability in no time flat. One one hand,…

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