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Intent Data is Powerful, But It Only Works When You Do
ArticleIf you Google the words “intent data,” be prepared for an onslaught of articles and think pieces on the new darling of B2B marketing. But don’t get the impression intent data is a shiny new object that will fade away with time. It’s a powerful tool that enables organizations to shine a light on who is actively searching for their…
Why B2B Marketers Should Return to the Basics in 2021
PodcastNone of us have a crystal ball to see into the future, but decades in the business gives LeadMD CEO Justin Gray unique insights into how the new year may unfold in the wake of COVID-19. And according to Justin, a successful 2021 will hinge on returning to the fundamentals. In a recent episode of The Summit Podcast, host Kyle…
What 2020 Taught Us About Futureproofing
ArticleThe B2B world has faced unprecedented disruption in 2020, the long term effects of which are still being sorted out. What we know for sure is that for some, the instability of the markets has proven catastrophic. For others, it’s been a painful, but possible, recovery. In fewer cases, there have been organizations able to not only push forward under…
How to Build Your Marketing Budget for the First Time or the 100th
BlogOf all the courses missing from a modern marketing curriculum, the absence of a Marketing Budgets 101 course is the one we’re addressing today. Most marketers learn how to manage their budget from a few select sources: their boss, peers, vendors or trial and error. My aim with this blog is to provide the basics for first-time budget managers and…
Raising a Digital Glass of Bubbly to our Clients and Employees
Customer ResultsWe’ve had the privilege of working with incredible clients and employees over our decade in business. From CEOs and CMOs to email marketing coordinators and analysts and everyone in between, we’ve seen these teams achieve the loftiest of goals. Yet, in 2020 small wins seem enormous and big wins take on a whole new meaning. That’s why we’re especially excited…
Sales and Marketing Alignment: Critical to Achieve, Difficult to Measure
ArticleSurveying B2B professionals is one of the best ways to get a clear picture of what’s really going on in our industry –– and sometimes that means uncovering hard truths. Take sales and marketing alignment. Most people would say they’re pleased with the steps they’ve taken and think things are going better than ever. But a recent study by LeadMD…
How Marketing and Inside Sales Enablement Can Support Field Sales Teams
ArticleImagine being an outside or field sales rep when COVID-19 hit. The face time that helped you build relationships and close deals was suddenly out of the question, and overnight your sales strategy needed to drastically change. Prospects’ needs shifted to survival mode. And while more and more work had been conducted virtually in recent years, those channels were augmentations…
Create an Agile Team to Help Navigate Unexpected Change
ArticleIf there’s anything 2020 has taught us, it’s that things can change on a dime. For B2B organizations, it proved even the best laid plans can be upended overnight. But there’s at least one silver lining: now we know better. In order to weather storms, figuratively or literally, and continue our paths to success, we have to build a strong…
A Guide To Marketing Performance Management
BlogWhen you’re putting together your marketing strategy, you aren’t just doing that for the fun of it. You’re looking for results! The question is, how can you measure those results to evaluate your marketing performance? Your key performance metrics play a major role in how effectively you can measure the effectiveness of your strategy, and it’s critical that you incorporate…
The Importance of Finding Sponsors in B2B Organizations: Interview with Denise Broady
Podcast, VideoAs the COO/CMO for WorkForce Software, Denise Broady‘s responsibilities reach far. She oversees the global marketing and communications organization, is also responsible for the end-to-end customer experience, including product strategy, product launch, customer operations, customer success, and global support, along with training and enablement. In this Catalyst interview, Denise shares how she’s navigated the B2B world for more than 20…
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