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May 9, 2019

Marketing Reporting: Tips and Tricks from the Trenches

The State of Marketing Reporting Sam Melnick, VP of Marketing at Allocadia started this panel interview with a seemingly easy question, “What’s the state of the union for measuring marketing’s…

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April 19, 2019

CMOs in the Boardroom Need Tools, Like a Center of Excellence

Roadblocks for CMOs in the Boardroom A big part of a CMO’s job is to effectively communicate the key initiatives and business impact of marketing internally, to cross-functional teams and…

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April 5, 2019

Center of Excellence: The Tool Great Marketing Teams Wield Skillfully

The Case for a Marketing Center of Excellence The case for a Marketing Center of Excellence (COE) starts with a special kind of marketer, a catalyst. That catalyst must be…

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March 22, 2019

Connecting Investors to Agriculture, A Podcast Interview with Chris Rawley

Connecting People to the World’s Food System Show Summary: Meet Chris Rawley, an entrepreneur making agriculture investing easier. In this episode of the Driven & Co. podcast, host (and farm…

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March 19, 2019

Start-Up Ideation, An Unconventional Path to Entrepreneurship with Harry Glaser

Start-Up Ideation Without Borders Sometimes it takes a backpacking trip through Southeast Asia to have an epiphany about the direction of your life. Such was the case with Harry Glaser,…

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March 18, 2019

5 Insanely Important Lessons from Top CMOs

The Setup The premise of the article is really simple: What lessons have I learned recently from CMOs? When I began thinking about that question for this ClickZ article, I…

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March 14, 2019

Finding Meaning As An Entrepreneur With A Higher Purpose | Driven & Co. Episode: 47 with Aditi Madane

Finding Meaning As An Entrepreneur With A Higher Purpose In this Driven and Co. episode, Aditi Madane, CEO of Upsilon Labs discusses her experiences as an entrepreneur and examines how society…

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March 13, 2019

Healthcare Entrepreneurship, a Podcast Interview with CSO Andy Park

Building a More Connected Future in Healthcare What do you want to be when you grow up? A popstar, movie star or professional athlete? Childhood dreams are often molded into…

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