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June 1, 2021

How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP

Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally been up to my elbows in spreadsheets that push the limits of Excel rows and columns to understand my clients’ data and finagle how they can gain something from it. I like to make complex topics simple. Thus, using those…

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May 28, 2021

Hitting Reset on In-Person B2B Events – and Why That’s a Good Thing

At this very moment, in-person events are ramping back up – a dramatic change from one year ago when COVID-19 ushered in a tidal wave of event and sponsorship cancellations. There’s no question the pandemic threw organizations’ marketing strategies into a tailspin overnight. But despite 2020 being a crushing year for B2B events, the benefits from lessons learned are likely…

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April 30, 2021

An interview with Carilu Dietrich on the state of B2B in 2021


If predicting the future were as easy as looking into a crystal ball, we’d all be billionaires. So as we round out Season 3 of the Catalyst Podcast, we do the next best thing: invite Carilu Dietrich to the podcast. Carilu is a strategic advisor to high growth tech companies, with experience across the board as a marketing executive at…

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April 19, 2021

How To Choose The Right B2B Marketing Technology For Your Company


We’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on their MarTech stack investments over the past five years, I don’t hear IBM as the gold standard. Instead, I hear, “We’re a Salesforce shop. Salesforce acquired Pardot, so it must have better integration and be the better long-term solution.” After helping dozens…

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March 25, 2021

How COVID-19 inspired an entrepreneur to build Helping Hands Community: Interview with Jeff Miller


Jeff Miller spent the last 10 years of his career at the intersection of technology and transportation, once as a founding CEO, once as an executive at Uber and more recently as an investor and advisor to venture and private equity backed companies. But like everyone else, he found himself at a crossroads in the spring of 2020 when COVID-19…

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March 18, 2021

What Do Hybrid Events Mean for Marketers: Interview with Michael Balyasny


Michael Balyasny is the founder and chief visionary behind Attendify, a software that bridges the gap between digital marketing and event marketing. As a product and design-driven entrepreneur, Michael is recognized as an expert in event technology, an industry that’s grown to well over $30 billion dollars. In this episode, Michael joined LeadMD CEO Justin Gray to discuss how the…

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