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March 25, 2021

How COVID-19 inspired an entrepreneur to build Helping Hands Community: Interview with Jeff Miller

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Jeff Miller spent the last 10 years of his career at the intersection of technology and transportation, once as a founding CEO, once as an executive at Uber and more recently as an investor and advisor to venture and private equity backed companies. But like everyone else, he found himself at a crossroads in the spring of 2020 when COVID-19…

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March 15, 2021

Why Revenue Operations (RevOps) will Eventually be Replaced

We’ve all heard the stat that less than 1% of leads turn into revenue generating customers; in fact, it was the marketing stat heard around the world when Forrester Research released it. But since gaining that industry insight, what has anyone done about it? In response, I’ve seen businesses continue adding operational layers to their organizations, investing in more technology…

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February 11, 2021

Why Business to Human Marketing is Here to Stay: Interview with Luanne Tierney

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Luanne Tierney is a marketing technology executive who has held senior marketing positions at Cisco, Juniper Networks and Proofpoint. Now, as CMO of Betterworks, she’s had to build her team remotely, re-strategize her department’s priorities during COVID-19 and navigate the rapidly changing landscape. In this Catalyst interview, Luanne shares advice on building a cohesive team of marketers, tactics to strengthen…

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August 12, 2020

How to Align Teams During Times of Transition: Interview with Deborah Sweeney

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Deborah Sweeney is the Leader of MyCorporation.com, an online business filing company helping 1 million+ small business owners and entrepreneurs since its founding in 1998. In this interview, she shares how she spun My Corporation out of Intuit during the Great Recession and how she’s navigating her team through COVID-19. Subscribe to the Podcast to receive alerts as new episodes…

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April 8, 2020

Key Strengths Every Modern Marketing Team Needs

Have you ever wondered how to build a marketing team with the most potential for success? This loaded question can be answered in one word – strengths. Let me explain. Skills can be acquired, which means you can pretty much teach anyone (almost) anything. Do you need someone with Marketo experience on your team? Great! That’s easily teachable. There are plenty…

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October 4, 2019

Hiring Guide: How to Hire a Start-Up CMO

Hiring Tips Hiring for a position as critical as c-suite marketing can add stress to even the most experienced leaders. In this article, hosted on venture capital firm OpenView’s blog, Justin Gray provides his tips for hiring the best CMO. Click here to read the full article. Lessons Learned from Other CMOs One of the critical areas he encourages founders…

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September 17, 2019

What Your High School Clique Says About Your Business Communication Style

Your High School Clique Business Communication Style When you think about cliche high school cliques, like jocks or geeks, what do you picture? For me, I immediately go to Saved By the Bell’s AC Slater and Screech, (respectively, of course). But, recently it occurred to us that a lot of departments within organizations act similar to cliques and it’s all…

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July 18, 2019

Most Valuable Industries by City | LeadMD

The Highest Industry Payrolls by City Cities are complicated systems that thrive on a network of people and the constant ebb and flow of economic factors. Every city has a unique structure that contributes to its overall fiscal health. While these commercial systems are hugely complex, when it comes to their value to the citizens, it really boils down to…

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July 17, 2019

Sales and Marketing Alignment: Create a Better Interpersonal Relationship

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Alignment Beyond Metrics A lot of people talk about sales and marketing alignment. Often, the talk track includes shared definitions and routine meeting cadences. Those actions are good and certainly necessary, but this post is about going deeper. It’s about the importance of really getting to know your counterparts as people. A lot of other people are talking a lot about how computers…

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