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Customer Data Platform (CDP) Vendor Comparison Tool
EbookWondering what features of a CDP your organization actually needs and more importantly, which ones you will actually use?
How To Choose The Right B2B Marketing Technology For Your Company
Blog, Thought LeadershipWe’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on their MarTech stack investments over the past five years, I don’t hear IBM as the gold standard. Instead, I hear, “We’re a Salesforce shop. Salesforce acquired Pardot, so it must have better integration and be the better long-term solution.” After helping dozens…
Marketo vs. Eloqua – A No BS Breakdown of Features and Benefits
VideoYou sitting down? Okay, good. LeadMD’s Andrea Lechner-Becker is here to share an uncontroversial opinion: Marketo is better than Eloqua. Don’t worry – there’s proof to back it up. In this episode of The Tea, enjoy an anti-jargony, head-to-head breakdown between Marketo and Eloqua. Andrea covers what’s the same, what’s different, implementation, ease of use, campaigning, pricing and much more….
Hubspot vs. Marketo: What are the differences and benefits for marketers?
Infographic, MarTech Product SheetsMarketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Hubspot and Marketo.
What you need to know about Bizible
VideoB2B marketing and sales execs have countless tools to choose from for their tech stack, so it can be hard to know the right decisions to make. This begs the question: which solutions are worth their salt and which deserve a pass? More often than not, it’s not the quality of the tool that makes or breaks an investment ––…
LeadMD’s Marketing Technology Maturity Curve
Infographic, SlideshareChoosing the Right Marketing TechStack The expansion of marketing technology is well-documented. MarTech has gone from a few choice tools to thousands of tools giving marketers the power to control everything from website optimization to email segmentation to data manipulation on customer records. Some of these tools boast all-in-one platforms that do an okay job at the majority of needs….
Reimagining 21st Century Tech as Vintage Ads
ArticleAs long as businesses have existed, so too has marketing. And, as technology has expanded, we’ve grown from newsprint ads to online search ads, but the basic principles remain: eye-catching images paired with copy that people can relate to are the basis for a successful ad! At LeadMD, we’re marketing enthusiasts, and to understand where the industry is going, we…
4 Steps to Cleaner Marketing Data: A Guide for Marketers
BlogMarketers aren’t traditionally “data” people. Historically, data has been an IT function. But today, marketing technology (MarTech) empowers marketers to collect and manage marketing data on their own. This data is used to make real-time decisions and dynamically adjust messaging to align to buyer pain points. All this can happen regardless of data quality, but it only happens well when…
Pardot vs. Marketo: What are the differences and benefits for marketers?
Infographic, MarTech Product SheetsMarketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Eloqua and Marketo.
Eloqua vs. Marketo: What are the differences and benefits for marketers?
Infographic, MarTech Product SheetsMarketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Eloqua and Marketo.
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