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November 14, 2018

How to Use Marketo’s Web Personalization Tool to Generate Revenue

What is Marketo’s Web Personalization Tool? If you already know this, skip to the next main section. Marketo is a marketing automation tool. They’re attempting to brand themselves as an…

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October 30, 2018

Bad CMOs Say These 3 Things

The Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was fresh and dewy-eyed. The implementation of marketing automation platforms lacked structure or best practices; it…

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October 25, 2018

MarTech Mishaps: How to Actually Get Value from Your MarTech Investment

Modern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides solutions for organization dealing with MarTech fatigue. “We invested in {insert MarTech here}, but aren’t…

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September 26, 2018

Adobe Acquires Marketo: A Collection of Expert Insights

Rumors and Lead Up Leading up to the official announcement that Adobe had acquired Marketo, speculation was like… With Dreamforce18 the following week, would Salesforce.com purchase the last great independent…

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September 4, 2018

Driven & Co. Ep: 37 – Pioneering the Future in a World of XR

 This week on the Driven & Co. podcast, host Justin Gray welcomes Annie Eaton to the show. Annie is the founder and CEO of Futurus, an Atlanta-based future technologies…

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August 2, 2018

B2B Attribution Vendors: The Differences Between Bizible, Bright Funnel, Full Circle and Engagio

The Marketing Attribution Landscape Marketing attribution is the practice of collecting and measuring customer touchpoints across multiple channels and then attributing revenue to each of those touchpoints to better understand…

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May 25, 2018

GDPR is a Funny Four-Letter Word

A little humor to ease the pain… Happy GDPR Day! Email inboxes everywhere rejoice as “the silence of the spam” begins today (May 25, 2018) thanks to the new EU data privacy…

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May 18, 2018

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk areas within their marketing operations and taking an offensive approach to compliance. However, the epicenter…

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May 14, 2018

Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit

For marketing messages to stand out in today’s digital ecosystem, B2B teams must be fearless in how they formulate their strategies, budget for unique tactics and prove the projected ROI…

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April 30, 2018

Marketo Acquires Bizible to Repair Marketing’s Wobbly Seat at the Revenue Table

The roar of an acquisition often overshadows the true meaning of that union, such is the case with Marketo’s recent announcement of its intent to acquire Bizible. With this big news upon…

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