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Reimagining 21st Century Tech as Vintage Ads
ArticleAs long as businesses have existed, so too has marketing. And, as technology has expanded, we’ve grown from newsprint ads to online search ads, but the basic principles remain: eye-catching images paired with copy that people can relate to are the basis for a successful ad! At LeadMD, we’re marketing enthusiasts, and to understand where the industry is going, we…
4 Steps to Cleaner Marketing Data: A Guide for Marketers
BlogMarketers aren’t traditionally “data” people. Historically, data has been an IT function. But today, marketing technology (MarTech) empowers marketers to collect and manage marketing data on their own. This data is used to make real-time decisions and dynamically adjust messaging to align to buyer pain points. All this can happen regardless of data quality, but it only happens well when…
Pardot vs. Marketo: What are the differences and benefits for marketers?
Infographic, MarTech Product SheetsMarketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Eloqua and Marketo.
Eloqua vs. Marketo: What are the differences and benefits for marketers?
Infographic, MarTech Product SheetsMarketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Eloqua and Marketo.
[Infographic] Tech Stack: Combining Powerful Technology & Funnel-Driven Content
InfographicEmpowering marketers through powerful technology is what we do. At every stage of the funnel, LeadMD can help you plug-in to the right type of tech based on your business needs. With the right technology in place and a funnel-driven content plan, your organization will soar.
Sales Enablement Playbook: The Strategy and TechStack You Need to Support Your Inside Sales Team
BlogThings have changed. If your tried and true motions were to engage customers via events, in-person meetings and over soup to nuts meals or on the course, you likely no longer have your most reliable tools at your disposal. Now, more than ever, the focus should be on engaging customers digitally, in new ways, and provide even more value to…
How to Create a PMO: Building a Business Case for Centralized PM
BlogIntroduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with complexity. Even the most competent marketing and sales leaders with the best intentions need help coordinating all the moving parts to integrate the strategy with the day-to-day changes in people, process and technology. That type of project planning and execution is exactly the reason the…
How to Use Marketo’s Web Personalization Tool to Generate Revenue
Customer ResultsWhat is Marketo’s Web Personalization Tool? If you already know this, skip to the next main section. Marketo is a marketing automation tool. They’re attempting to brand themselves as an “engagement” tool (whatever that means) and with the recent Adobe acquisition, who knows what Marketo will end up looking like. But for now, Marketo is a place where marketers can…
Bad CMOs Say These 3 Things
ArticleThe Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was fresh and dewy-eyed. The implementation of marketing automation platforms lacked structure or best practices; it was the wild west. Back then, the lack of understanding around the technology made sense. We didn’t label CMOs as “bad CMOs” due to their misunderstanding of technology, because they…
MarTech Mishaps: How to Actually Get Value from Your MarTech Investment
ArticleModern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides solutions for organization dealing with MarTech fatigue. “We invested in {insert MarTech here}, but aren’t seeing the return we were expecting.” We hear it all time. Perhaps you’ve even said something like it. Justin explains the issue in the following way: Marketing was going to…
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