Get Technical Best Practices

Never skip a beat. Get content to your inbox as soon as it’s hot off the presses.

April 19, 2021

How To Choose The Right B2B Marketing Technology For Your Company

,

We’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on their MarTech stack investments over the past five years, I don’t hear IBM as the gold standard. Instead, I hear, “We’re a Salesforce shop. Salesforce acquired Pardot, so it must have better integration and be the better long-term solution.” After helping dozens…

, , | , , ,
Read More >
March 24, 2021

Marketing Automation Platform Comparison Rubric

I was on a webinar hosted by a competitor recently on the topic of choosing the right marketing automation platform (MAP) for your business. The first question they said they asked people was, “What are your requirements?” That seemed to me a little bit like asking my daughter, who speaks about eight words to diagnose why her nose is running…

| , , , ,
Read More >
March 15, 2021

Marketo vs. Eloqua – A No BS Breakdown of Features and Benefits

You sitting down? Okay, good. LeadMD’s Andrea Lechner-Becker is here to share an uncontroversial opinion: Marketo is better than Eloqua. Don’t worry – there’s proof to back it up. In this episode of The Tea, enjoy an anti-jargony, head-to-head breakdown between Marketo and Eloqua. Andrea covers what’s the same, what’s different, implementation, ease of use, campaigning, pricing and much more….

, , | , , ,
Read More >
January 20, 2021

Hubspot vs. Marketo: What are the differences and benefits for marketers?

,

Marketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Hubspot and Marketo.

| , ,
Read More >
December 21, 2020

What you need to know about Bizible

B2B marketing and sales execs have countless tools to choose from for their tech stack, so it can be hard to know the right decisions to make. This begs the question: which solutions are worth their salt and which deserve a pass? More often than not, it’s not the quality of the tool that makes or breaks an investment ––…

, | , , ,
Read More >
October 13, 2020

Reimagining 21st Century Tech as Vintage Ads

As long as businesses have existed, so too has marketing. And, as technology has expanded, we’ve grown from newsprint ads to online search ads, but the basic principles remain: eye-catching images paired with copy that people can relate to are the basis for a successful ad! At LeadMD, we’re marketing enthusiasts, and to understand where the industry is going, we…

|
Read More >
August 18, 2020

4 Steps to Cleaner Marketing Data: A Guide for Marketers

Marketers aren’t traditionally “data” people. Historically, data has been an IT function. But today, marketing technology (MarTech) empowers marketers to collect and manage marketing data on their own. This data is used to make real-time decisions and dynamically adjust messaging to align to buyer pain points. All this can happen regardless of data quality, but it only happens well when…

| , , ,
Read More >
August 5, 2020

Pardot vs. Marketo: What are the differences and benefits for marketers?

,

Marketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Eloqua and Marketo.

| , ,
Read More >

ELEVATE YOUR PROCESSES, TECH & TALENT

Personalized Best Practice Hubs

 

Select one of the resource tracks below to dive in head first into critical content at each stage of your journey.

 

Strategy Resources

Tactics Resources

Planning Resources

Tech Resources

Talent Resources