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GDPR is a Funny Four-Letter Word
BlogA little humor to ease the pain… Happy GDPR Day! Email inboxes everywhere rejoice as “the silence of the spam” begins today (May 25, 2018) thanks to the new EU data privacy…
Marketing’s Vital Role in GDPR Compliance
BlogAs the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk areas within their marketing operations and taking an offensive approach to compliance. However, the epicenter…
Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit
ArticleFor marketing messages to stand out in today’s digital ecosystem, B2B teams must be fearless in how they formulate their strategies, budget for unique tactics and prove the projected ROI…
Marketo Acquires Bizible to Repair Marketing’s Wobbly Seat at the Revenue Table
BlogThe roar of an acquisition often overshadows the true meaning of that union, such is the case with Marketo’s recent announcement of its intent to acquire Bizible. With this big news upon…
Marketer-Turned-Magician: How Future Business Intelligence Tools Will Spin Guesswork into Gold
ArticleMarketing isn’t much without data and if you trace back anything essential to the practice of influencing buyers you’ll, at the core, unveil a fundamental reliance on data — accurate…
What in the hell is ABM Software?
BlogIf you’re planning to be in attendance for Marketo’s annual homage to marketing and all-out schmooze-fest here in a few weeks, you’re sure to hear a lot about the latest…
Marketo’s Best and Most Underutilized Feature (And Why We Killed It)
BlogHere are two questions every marketer wants to answer: How quickly are people moving through our buying funnel? How can we expedite the process? To answer these questions, marketing and…
LeadMD & Marketo Marketing Maturity Curve
SlideshareWhy do clients churn? Many will have you believe it’s because of the software, but it’s more than that. Find out how LeadMD, partnered with Marketo, decreases the marketing churn rate…
The 6 Keys to Successfully Evaluating MarTech
BlogStop! Take your fingers off your keyboard and slide back a few inches from the laptop. Seriously. Before you fill out the next webform requesting a demo from the latest…
Let’s Talk About Marketing Automation Audits
BlogAudits are NOT sexy! In fact, if you Google the word, you get results related to inspections and examinations—BORING. But the truth is that audits can be extremely useful, and it’s important not to…
