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May 18, 2018

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk areas within their marketing operations and taking an offensive approach to compliance. However, the epicenter of this responsibility seems to be circled around the IT-arm of the business. Recognizing that data is the center of sales and marketing activities means that leadership across the sales and marketing…

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May 14, 2018

Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit

For marketing messages to stand out in today’s digital ecosystem, B2B teams must be fearless in how they formulate their strategies, budget for unique tactics and prove the projected ROI to senior leadership on their efforts. Those who can remain fearless through these challenges position their marketing teams to build a customer-obsessed brand that offers relevant and contextual experiences. At…

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April 30, 2018

Marketo Acquires Bizible to Repair Marketing’s Wobbly Seat at the Revenue Table

The roar of an acquisition often overshadows the true meaning of that union, such is the case with Marketo’s recent announcement of its intent to acquire Bizible. With this big news upon us, it’s easy to get swept up in the buzz. But to understand why this really matters we need to look at the context of the deal. The industry cannot…

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April 17, 2018

Marketer-Turned-Magician: How Future Business Intelligence Tools Will Spin Guesswork into Gold

Marketing isn’t much without data and if you trace back anything essential to the practice of influencing buyers you’ll, at the core, unveil a fundamental reliance on data — accurate data. Good luck segmenting a database, without data. Enjoy attempting to craft a message or design an ad, without data. Those converted ROI metrics and dreams of predictive campaign spend, you…

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April 17, 2018

What is ABM Software? Definition & Features

If you’re planning to be in attendance for Marketo’s annual homage to marketing and all-out schmooze-fest here in a few weeks, you’re sure to hear a lot about the latest in marketing technology. Marketo itself has somehow maintained its relevance through the flurry of mergers and sales (some strategic, some fire) that have dominated the industry news feeds for the…

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January 8, 2018

The 6 Keys to Successfully Evaluating MarTech

Stop! Take your fingers off your keyboard and slide back a few inches from the laptop. Seriously. Before you fill out the next webform requesting a demo from the latest and greatest marketing technology, take a quick seat. Buying software feels good. It’s the promise of potential, and who doesn’t have a lust for opportunity? Everything could be better if we…

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September 28, 2017

The Future of AI in Marketing Looks A Lot Like the Present

Artificial intelligence: so HOT right now. From robots disguised as customer service agents helping customers troubleshoot to a phone that will use your face to unlock itself, the machines are learning and marketers are salivating at the possibilities. There’s no question that artificial intelligence can vastly improve processes and take consumer data even further, but even the smartest simulation can’t make up for…

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