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Marketing’s Vital Role in GDPR Compliance
BlogAs the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk areas within their marketing operations and taking an offensive approach to compliance. However, the epicenter of this responsibility seems to be circled around the IT-arm of the business. Recognizing that data is the center of sales and marketing activities means that leadership across the sales and marketing…
Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit
ArticleFor marketing messages to stand out in today’s digital ecosystem, B2B teams must be fearless in how they formulate their strategies, budget for unique tactics and prove the projected ROI to senior leadership on their efforts. Those who can remain fearless through these challenges position their marketing teams to build a customer-obsessed brand that offers relevant and contextual experiences. At…
Marketo Acquires Bizible to Repair Marketing’s Wobbly Seat at the Revenue Table
BlogThe roar of an acquisition often overshadows the true meaning of that union, such is the case with Marketo’s recent announcement of its intent to acquire Bizible. With this big news upon us, it’s easy to get swept up in the buzz. But to understand why this really matters we need to look at the context of the deal. The industry cannot…
Marketer-Turned-Magician: How Future Business Intelligence Tools Will Spin Guesswork into Gold
ArticleMarketing isn’t much without data and if you trace back anything essential to the practice of influencing buyers you’ll, at the core, unveil a fundamental reliance on data — accurate data. Good luck segmenting a database, without data. Enjoy attempting to craft a message or design an ad, without data. Those converted ROI metrics and dreams of predictive campaign spend, you…
What is ABM Software? Definition & Features
BlogIf you’re planning to be in attendance for Marketo’s annual homage to marketing and all-out schmooze-fest here in a few weeks, you’re sure to hear a lot about the latest in marketing technology. Marketo itself has somehow maintained its relevance through the flurry of mergers and sales (some strategic, some fire) that have dominated the industry news feeds for the…
Marketo’s Best and Most Underutilized Feature (And Why We Killed It)
BlogHere are two questions every marketer wants to answer: How quickly are people moving through our buying funnel? How can we expedite the process? To answer these questions, marketing and sales typically get together to map out the customer journey. In my experience, these journeys usually follow the SiriusDecisions DemandGen Waterfall model. In Marketo, this gets translated into a lead…
LeadMD & Marketo Marketing Maturity Curve
SlideshareWhy do clients churn? Many will have you believe it’s because of the software, but it’s more than that. Find out how LeadMD, partnered with Marketo, decreases the marketing churn rate using the LeadMD & Marketo Maturity Curve. LeadMD & Marketo Marketing Maturity Curve from LeadMD
The 6 Keys to Successfully Evaluating MarTech
BlogStop! Take your fingers off your keyboard and slide back a few inches from the laptop. Seriously. Before you fill out the next webform requesting a demo from the latest and greatest marketing technology, take a quick seat. Buying software feels good. It’s the promise of potential, and who doesn’t have a lust for opportunity? Everything could be better if we…
Let’s Talk About Marketing Automation Audits
BlogAudits are NOT sexy! In fact, if you Google the word, you get results related to inspections and examinations—BORING. But the truth is that audits can be extremely useful, and it’s important not to let the less flashy items fall by the wayside. An audit can range from a document that looks at every little detail across your entire Marketo instance (what we refer…
The Future of AI in Marketing Looks A Lot Like the Present
BlogArtificial intelligence: so HOT right now. From robots disguised as customer service agents helping customers troubleshoot to a phone that will use your face to unlock itself, the machines are learning and marketers are salivating at the possibilities. There’s no question that artificial intelligence can vastly improve processes and take consumer data even further, but even the smartest simulation can’t make up for…
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