Our CEO Justin Gray talks with Jim Joseph, North American President, Cohn & Wolfe’s, about the big C in marketing, Content. Jim elaborates on how and why brands’ approaches to content marketing have transformed over the ages. He digs into his best practices for engaging content that creates followers and attracts new customers. Jim also illustrates the most effective ways to map out relevant and timely content to build an ultimate brand presence.
At its most fundamental, it’s about understanding how your brand plays into your consumers’ lives.
– Jim Joseph
Get answers to the following questions
- Why has content become such a big topic of discussion?
- What are the components of effective content?
- What are some content marketing best practices?
- How can a content calendar be designed to support the mastery of craft notion, without be overwhelmingly focused on a single topic?
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.