| |

Creating a Content Revolution with Jim Joseph

Our CEO Justin Gray talks with Jim Joseph, North American President, Cohn & Wolfe’s, about the big C in marketing, Content. Jim elaborates on how and why brands’ approaches to content marketing have transformed over the ages. He digs into his best practices for engaging content that creates followers and attracts new customers. Jim also illustrates the most effective ways to map out relevant and timely content to build an ultimate brand presence.

At its most fundamental, it’s about understanding how your brand plays into your consumers’ lives.

– Jim Joseph

Get answers to the following questions

  • Why has content become such a big topic of discussion?
  • What are the components of effective content?
  • What are some content marketing best practices?
  • How can a content calendar be designed to support the mastery of craft notion, without be overwhelmingly focused on a single topic?


Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...