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Creating a Content Revolution with Jim Joseph

January 12, 2015 | Justin Gray | No Comments |

Our CEO Justin Gray talks with Jim Joseph, North American President, Cohn & Wolfe’s, about the big C in marketing, Content. Jim elaborates on how and why brands’ approaches to content marketing have transformed over the ages. He digs into his best practices for engaging content that creates followers and attracts new customers. Jim also illustrates the most effective ways to map out relevant and timely content to build an ultimate brand presence.

At its most fundamental, it’s about understanding how your brand plays into your consumers’ lives.

– Jim Joseph

Get answers to the following questions

  • Why has content become such a big topic of discussion?
  • What are the components of effective content?
  • What are some content marketing best practices?
  • How can a content calendar be designed to support the mastery of craft notion, without be overwhelmingly focused on a single topic?


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