| |

Content in the Sales Process with Ardath Albee

June 8, 2015 | Justin Gray | No Comments | ,

Hear what author, CEO and marketing strategist Ardath Albee talk with our own Justin Gray about the relevance of content in today’s marketing.

Get answers to the following questions

  • What’s the role of content within the sales process?
  • How do we use that content effectively?
  • Are organizations doing a more effective buyer persona process?
  • When should we use long form content and where is it’s place in the buying cycle?
  • What’s the biggest mistake marketers make when creating content?
  • What’s the biggest missed opportunity in content marketing in relation to the buying cycle
  • What are the components of effective content?

 

Meet Justin Gray

Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.

Leave a Comment





Want more? Here's some related content

mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

By Kim Para Allen | August 24, 2016
My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

By Josh Wagner | February 2, 2016
I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

By Josh Wagner | February 18, 2015
When I graduated from college way back when (can a little more than a decade...
email best practices ebook
Tactics

Walking the Talk: Email Best Practices

By Natasha Ness | April 19, 2017
 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices
Tactics

Click to Convert: All You Need to Know About Landing Pages

By Natasha Ness | February 16, 2017
The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2
Planning

Content Planning Checklist

By Natasha Ness | January 4, 2017
Your first step in the right direction to creating high caliber content is a content...
BTT_Marketing_Future-2
Strategy

Back to the Marketing Future: From Demand Gen to Account-Based Marketing

By Natasha Ness | March 2, 2016
Great marketing doesn't require stolen uranium. And while we may not need roads where we're...
Email Subject lines ebook
Tactics

Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist

By Natasha Ness | December 23, 2015
With the rise of digital marketing, businesses are using multiple platforms like social media and...