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Content in the Sales Process with Ardath Albee

Hear what author, CEO and marketing strategist Ardath Albee talk with our own Justin Gray about the relevance of content in today’s marketing.

Get answers to the following questions

  • What’s the role of content within the sales process?
  • How do we use that content effectively?
  • Are organizations doing a more effective buyer persona process?
  • When should we use long form content and where is it’s place in the buying cycle?
  • What’s the biggest mistake marketers make when creating content?
  • What’s the biggest missed opportunity in content marketing in relation to the buying cycle
  • What are the components of effective content?


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