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Content Marketing Myths with John Hall

In this video we talk with the CEO of Influence, John Hall, about everyones favorite topic these days, Content Marketing. This video explores common mistakes in developing content marketing strategies, and offers tips on how to create an enduring impact from your content efforts.

It’s different that adds, the content lives a lot longer, it’s a beautiful asset that you can do a lot of different things with.

-John Hall

Key takeaways from this video

  • Why content marketing shouldn’t be approached as a campaign
  • Timelines for content planning
  • Supporting other marketing initiatives with content
  • Content marketing best practice

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