| |

Craig Rosenberg talks MQLs in this Monsters of Funnel video

November 25, 2015 | Justin Gray | No Comments | ,

One of the greatest legends in all of rock ‘n’ roll is Van Halen’s famous contract request that no brown M&Ms be allowed backstage.

Most thought of this as a preposterous request from a bunch of rock ‘n’ roll primma donnas. In reality, the request was rooted in practicality. It was Van Halen’s way of qualifying a venue. That’s because at the time Van Halen had a very complicated stage setup that not every venue could handle.

The no-brown-M&Ms clause was a way to ensure that the venue had read the entire contract. If brown M&Ms were found, it was an indicator that the venue hadn’t properly read the contract, and the stage setup may not be secure.

What’s the point of this story, you ask? Simple: It always pays to qualify. Be it concert venues or leads, qualification can prevent a lot of headaches down the line.

In this video, Craig Rosenberg (Chief Analyst at TOPO) breaks down why smart qualification is essential.

Leave a Comment

Want more? Here's some related content


#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...

Back to the Marketing Future: From Demand Gen to Account-Based Marketing

Great marketing doesn't require stolen uranium. And while we may not need roads where we're...
Email Subject lines ebook

Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist

With the rise of digital marketing, businesses are using multiple platforms like social media and...