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Optimizing and Leveraging Local Search with Edwin Nissanof

Edwin Nissanof, VP of Brand Sales, Local Market Launch, discusses the difference between branded and unbranded local search, and why an understanding of optimizing  local search is a crucial element of successful marketing.

Edwin also describes how claiming, local data syndication, and analytics tools can work together to gauge the efficacy of your local content efforts.

As a business owner or large brand, if you’re not present at the moment the consumer is ready to make that decision on local search you’re missing out on a lot.

– Edwin Nissanof

Some of the key takeaways of this course are:

  • How do you define branded and unbranded local search & how to maximize the capabilities of search for your brand?
  • Find out how to attain new customers through an understanding of local search behaviors.
  • How to get your content found regardless of search behaviors?
  • How can marketers determine if their local search efforts are effective?
  • How can marketers best leverage local search and the importance of making a local impression?
  • How can marketers determine when branded or unbranded content will be most effective
  • When is it different for an enterprise brand vs. an SMB?


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