Most organizations create great marketing and sales strategies. Most also have skilled marketers doing the day-to-day demand generation tactics. Connecting those two elements, however, that’s where many organizations needs a helping hand. In this video we talk with business, marketing and sales coach, Jay Hidalgo, about how to develop and connect this crucial strategic piece to your execution tactics.
Key Takeways for Demand Generation Tactics
- Misleading “best practices” in demand generation
- How marketing and sales can work together to achieve outcomes that matter for the business
- Content’s changing role as a demand generation tactic
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