Most organizations create great marketing and sales strategies. Most also have skilled marketers doing the day-to-day demand generation tactics. Connecting those two elements, however, that’s where many organizations needs a helping hand. In this video we talk with business, marketing and sales coach, Jay Hidalgo, about how to develop and connect this crucial strategic piece to your execution tactics.
Key Takeways for Demand Generation Tactics
- Misleading “best practices” in demand generation
- How marketing and sales can work together to achieve outcomes that matter for the business
- Content’s changing role as a demand generation tactic
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.