Demand Generation & B2B Marketing Tactics with Jay Hidalgo

Carrying out implementation tactics without a smart strategy is a common mistake in demand generation. This video we talk with business, marketing and sales coach Jay Hidalgo on how to develop and connect this crucial strategic piece to your execution tactics.

Some of the key takeways are

  • Misleading “best practices” in demand generation
  • Alternate approaches to common, flawed practices
  • Why marketers’ view of successful demand generation is often distorted
  • Content’s changing role in demand generation


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