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Enhancing Sales Enablement with Matt Heinz

Justin talks with Matt Heinz, CEO of Heinz Marketing, shed light into creating a better map of your buyers’ decision-making process through better sales and marketing alignment.


The best sales organizations we see, are mapping the buying process with the sales process.
-Matt Heinz


Key takeways from this video:

  • Conventional sales enablement practices
  • Trends in sales enablement ownership
  • The most important aspect of sales enablement
  • How to achieve true sales enablement

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