Jason Miller: The Art of the Story (Top of Funnel)

The top of the funnel is a lot like rock ‘n’ roll itself: you’ve got to give the people what they want. And, really, that’s what content marketing is all about. Brands either get this, or they don’t.

Pretend you’re fronting a rock band: would you rather be the band that is known for taking audience requests and jamming out with the crowd? Or the guys who insist on sticking to a rigid, predictable setlist each night?

We produced the Monsters of Funnel eBook for savvy marketers. And savvy marketers know that they have to produce content that is interesting, above all else. In this video Jason Miller, Global Content Leader at LinkedIn, breaks down what you need to know about creating killer top-of-funnel content.

Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...