In this session of the Marketing Evangelist Network, we talked with President of New Business Strategies, Christine Crandell about the nuanced buyer journey map that drives qualified leads to purchase your product or service solution.
At the Fortune 500 level, 60 percent of the purchase decision is relationship. At the SMB level, it’s reversed.
– Christine Crandall
This course will give you the answers to questions like:
- How to leveraging qualitative research to guide buyers’ purchase decisions?
- What are the first steps to documenting a buyer’s purchase decision process?
- How does HR contribute to developing the buyer journey map?
- What content should be listed in an effective journey map?
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.