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Mapping The Buyer Persona with Christine Crandall

In this session of the Marketing Evangelist Network, we talked with President of New Business Strategies, Christine Crandell about the nuanced buyer journey map that drives qualified leads to purchase your product or service solution.

At the Fortune 500 level, 60 percent of the purchase decision is relationship. At the SMB level, it’s reversed.

– Christine Crandall

This course will give you the answers to questions like:

  • How to leveraging qualitative research to guide buyers’ purchase decisions?
  • What are the first steps to documenting a buyer’s purchase decision process?
  • How does HR contribute to developing the buyer journey map?
  • What content should be listed in an effective journey map?


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