|

ME Network Ep 67: Tamara McCleary dishes on influencer marketing, social selling and the tech revolution

This week’s episode of Marketing Evangelist Network features Tamara McCleary, CEO of Thulium, a brand amplification company specializing in B2B social media account-based marketing. Tamara and Justin dig into influencer marketing, social selling, and how the tech revolution is impacting how brands approach marketing.

Watch Tamara and Justin discuss:

  • Why you shouldn’t assume your B2B customers aren’t going to be found on social media.
  • The hottest trend in marketing today – influencer marketing.
  • Why is the common definition of “influencer” missing the mark?
  • How to become a successful B2B relationship builder.
  • How the rapid pace of tech advancements are creating more of a craving for a human touch in marketing.
  • Why the winning strategies for marketing to females are very different than tactics that resonate with males.

Check out more of our Marketing Evangelist Network videos and get excited about being a marketer!

Leave a Comment





Want more? Here's some related content

How to Build Your Alliances Team

All About Alliances: How to Build a World-Class Partner Program

Introduction Last month we started our partner marketing theme which will wrap up this month....
Dolla Bills Baby: Making It Rain with Marketo's RTP

How to Use Marketo’s Web Personalization Tool to Generate Revenue

What is Marketo's Web Personalization Tool? If you already know this, skip to the next...
MKTP Attribution Part I

Marketing Attribution – How It’s Done in Salesforce: Part I of III

Marketing attribution is like going to the gym. You scroll through social media and see...
Partner Webinar Template

Download: Partner Webinar Template

So, You Wanna Host a Partner Webinar Working with partners to ideate, execute and promote...
Marketing Attribution Strategy

Marketing Attribution: How Can It Improve Your Marketing Strategy?

The BIG Marketing Question Every marketing department needs to understand what's working and what's not....
Bad CMOs Red Flags

Bad CMOs Say These 3 Things

The Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was...
marketing-strategy

Marketing Strategy Lies: Four Myths That Keep Companies from Growing

What is marketing strategy? People love to talk about strategy. Marketing executives especially love to...
Burning Marketing Budget on MarTech without Strategy

MarTech Mishaps: How to Actually Get Value from Your MarTech Investment

Modern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides...