Douglas Karr CEO of DK New Media shares how to efficiently broadcast your organization’s message to prospects and customers through a powerful website hierarchy and shares insight on how SEO affects inbound marketing, outbound marketing, and content.
I always tell people SEO is a math problem and marketing is a people problem.
– Douglas Karr
Key takeways from this video include
- How to create an SEO-smart homepage and website
- Prioritizing content hierarchy on your website
- SEO best practices for static and recurring content
- How to design a website around your prospects and customers rather than around your company
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.