| |

The Demand Gen Funnel with Jared Bodnar

In this series we talked with Jared Bodnard about something near and dear to his heart, the demand generation funnel. Jared discusses tips on guiding leads through the sales cycle, through content making and other engagement strategies. He also outlines his definition of engagement, and how to know when your brand has successfully connected with customers and prospects.

I call it analysis paralysis: people just download information, gather content, and hoard it. They don’t make a decision because they’re just bombarded.
– Jared Bodnar

Get answers to the following questions

  • How do you define engagement?
  • How does engagement fall into the demand generation funnel?
  • How should engagement techniques be adjusted to target a larger customer?
  • How involved is your demand generation team with the content creation cycle?

 

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...
Opportunity_contact_roles-1

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...