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The Demand Gen Funnel with Jared Bodnar

In this series we talked with Jared Bodnard about something near and dear to his heart, the demand generation funnel. Jared discusses tips on guiding leads through the sales cycle, through content making and other engagement strategies. He also outlines his definition of engagement, and how to know when your brand has successfully connected with customers and prospects.

I call it analysis paralysis: people just download information, gather content, and hoard it. They don’t make a decision because they’re just bombarded.
– Jared Bodnar

Get answers to the following questions

  • How do you define engagement?
  • How does engagement fall into the demand generation funnel?
  • How should engagement techniques be adjusted to target a larger customer?
  • How involved is your demand generation team with the content creation cycle?


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