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Getting Down and Dirty with Your Processes with Craig Rosenberg

We had the Funnelholic, Craig Rosenburg Chief Analyst and Cofounder of TOPO, on to talk to use about one of the three Ps, PROCESSES. From marketing & sales alignment, to content collaboration, buyer personas and more. Watch what Craig and Justin have to say here.
I don’t believe that technology is the only answer.

Here are some of the key takeaways

  • What is the most critical factor in creating a cohesive revenue process?
  • What is the most important element in fostering alignment?
  • Where are organizations commonly failing in the alignment process?
  • What content creation responsibilities fall on sales departments?
  • What are some specific tactics for cultivating enthusiasm for alignment strategies?
  • In a successful alignment process, which department takes on most of the responsibility?
  • Have sales departments evolved to be ready for the steps involved in aligning with marketing messaging? And vice versa?

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