Data & Business Intelligence

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December 21, 2020

What you need to know about Bizible

B2B marketing and sales execs have countless tools to choose from for their tech stack, so it can be hard to know the right decisions to make. This begs the question: which solutions are worth their salt and which deserve a pass? More often than not, it’s not the quality of the tool that makes or breaks an investment ––…

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December 17, 2020

Intent Data is Powerful, But It Only Works When You Do

If you Google the words “intent data,” be prepared for an onslaught of articles and think pieces on the new darling of B2B marketing. But don’t get the impression intent data is a shiny new object that will fade away with time. It’s a powerful tool that enables organizations to shine a light on who is actively searching for their…

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December 7, 2020

What is Intent Data: Crystal Ball or Hoax?

B2B marketers are a seasoned but skeptical bunch, having been lured by shiny objects in the past and hesitant to fall prey to short-lived trends again. So as intent data continues to gain traction, it gives way to the question: is it a crystal ball or a hoax?  In this webinar, LeadMD’s Andrea Lechner-Becker (CMO) and Kirsten Markson (Go-To-Market Practice…

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September 17, 2020

The End of Marketing Attribution and the Beginning of True Buyer Insight

Marketing has been down a long and perilous path aimed at understanding behavioral customer journeys, all in the name of becoming ‘data driven’. The road hasn’t been easy, laden with integration challenges, data potholes, and rapid technology evolution cycles. And just when you think you have everything dialed in just so, someone comes along and starts asking questions. They want…

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August 27, 2020

State of B2B Buyer Intelligence, Targeting and Messaging

How are B2B marketers finding the right buyers & targeting them with the right message at the right time?

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July 13, 2020

Fast Track Your California Consumer Privacy Act Compliance for B2B Marketers

Most of the time, email marketing is rainbows and stars, right? You get to tap into your creative side – map buyer journeys, create messaging strategies, build valuable content, and more. Yet, every so often, the dark clouds of compliance move in, casting a shadow over your rainbow. Most recently, the The California Consumer Privacy Act (CCPA) was passed as a…

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