Data & Business Intelligence

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July 19, 2018

Three Mistakes Marketers Make When Using Data to Create Business Intelligence

Business intelligence (BI) leverages data to create actionable intelligence that informs an organization’s strategic direction. In the last year, we have seen significant increases in the investments companies are making…

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December 20, 2017

Uncovering Important Insights for Personalization

Personalizing marketing messages can be a very effective strategy for many companies to create a unique experience, connect with their prospects, and increase conversions. Personalization goes way beyond, “Dear {first…

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November 13, 2017

The New Bigger Cost of Bad Data

Let’s be honest: nearly every organization struggles with data challenges. Ranging anywhere from ineffective data management solutions to patchy data security to, well, just plain incorrect and outdated data. It’s…

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September 22, 2017

Marketing Attribution – How It’s Done in Bizible: Part III of III

In case you didn’t already know, you’re reading the third – and final – post in a series I wrote focusing on the nitty-gritty of marketing attribution. If you missed…

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