Data & Business Intelligence

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August 30, 2018

So Now You Understand Marketing Attribution…Or Do You?

About a year ago, I wrote a post about why your CEO doesn’t give a sh*t about campaign attribution. The gist of it was that marketers need to better align…

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August 23, 2018

The Modern Guidelines of Marketing Attribution Every CMO Should Know

The digital transformation of marketing has completely disrupted the way we think about the entire field. Where marketing geniuses of years past were identified by their killer creative, marketing gurus…

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August 20, 2018

How Modern Marketing Leaders are Solving Common Metrics Challenges Today

Today’s modern Marketing Leader is responsible for proving that every investment in marketing equates to measurable revenue. Sounds easy, right? The harsh reality is that many marketers face challenges when…

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August 16, 2018

Marketing Attribution: How Can It Improve Your Marketing Strategy?

When most of us think about marketing attribution, what comes to mind is a rearview mirror. After all, we usually look at certain customer behaviors or revenue sums from the…

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August 10, 2018

3 Steps to Prepare for Marketing Attribution

Maybe you’ve heard stats like this one, about how handling marketing attribution well can boost your business’ efficiency by 15 to 30 percent, or maybe you’ve gotten pressure from your…

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August 2, 2018

B2B Attribution Vendors: The Differences Between Bizible, Bright Funnel, Full Circle and Engagio

The Marketing Attribution Landscape Marketing attribution is the practice of collecting and measuring customer touchpoints across multiple channels and then attributing revenue to each of those touchpoints to better understand…

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