Data & Business Intelligence

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August 16, 2018

Marketing Attribution: How Can It Improve Your Marketing Strategy?

The BIG Marketing Question Every marketing department needs to understand what’s working and what’s not. That simple question is referred to as marketing attribution. What actions in marketing are driving…

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August 10, 2018

3 Steps to Prepare for Marketing Attribution

Maybe you’ve heard stats like this one, about how handling marketing attribution well can boost your business’ efficiency by 15 to 30 percent, or maybe you’ve gotten pressure from your…

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August 2, 2018

B2B Attribution Vendors: Differences Between Platforms

The Marketing Attribution Landscape Marketing attribution is the practice of collecting and measuring customer touchpoints across multiple channels and then attributing revenue to each of those touchpoints to better understand…

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July 19, 2018

Three Mistakes Marketers Make When Using Data to Create Business Intelligence

Business intelligence (BI) leverages data to create actionable intelligence that informs an organization’s strategic direction. In the last year, we have seen significant increases in the investments companies are making…

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December 20, 2017

Uncovering Important Insights for Personalization

Personalizing marketing messages can be a very effective strategy for many companies to create a unique experience, connect with their prospects, and increase conversions. Personalization goes way beyond, “Dear {first…

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