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October 9, 2018

Why Predictive Marketing Has a New Role in the Market

LinkedIn’s Marketing Solutions Blog asked LeadMD CEO, Justin Gray, about predictive marketing’s past, current and future in the marketing space. In this article, Justin covers the following: Why have marketers felt let down by predictive vendors? How can marketers put a value (ROI) on data investments, given the fluffy nature of data acquisition and results? How can customer data shortcut…

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August 30, 2018

So Now You Understand Marketing Attribution…Or Do You?

About a year ago, I wrote a post about why your CEO doesn’t give a sh*t about campaign attribution. The gist of it was that marketers need to better align both their efforts and approach with their executive team and ensure that they have answered the fundamental questions before moving on to the complex when it comes to attribution. If…

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August 23, 2018

The Modern Guidelines of Marketing Attribution Every CMO Should Know

The digital transformation of marketing has completely disrupted the way we think about the entire field. Where marketing geniuses of years past were identified by their killer creative, marketing gurus today are those who know how to claim their place at the all-powerful revenue table by showing improved measurement and attribution. (And if you’re thinking that sounds a little less…

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August 20, 2018

How Modern Marketing Leaders are Solving Common Metrics Challenges Today

Today’s modern Marketing Leader must prove that every investment in marketing equates to measurable revenue. Unfortunately, the harsh reality is that many marketers face challenges when it comes to easily pulling marketing metrics or they don’t carry much confidence in the data they obtain as being accurate. You are not alone in this struggle, and it’s more critical than ever…

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August 16, 2018

Marketing Attribution: How Can It Improve Your Marketing Strategy?

Every marketing department needs to understand what’s working and what’s not. That simple question is referred to as marketing attribution. What actions in marketing are driving revenue in the business? To what actions, can we attribute credit? Once we understand these actions, we’ll do more of what’s working and less of what isn’t. Putting aside for a moment the complexities around…

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August 10, 2018

3 Steps to Prepare for Marketing Attribution

Maybe you’ve heard stats like this one, about how handling marketing attribution well can boost your business’ efficiency by 15 to 30 percent, or maybe you’ve gotten pressure from your CEO to start connecting the dots between your marketing activities and revenue. Whatever the case may be, it’s always a good idea to invest in marketing attribution. After all, until…

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