Data & Business Intelligence

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November 13, 2017

The New Bigger Cost of Bad Data

Let’s be honest: nearly every organization struggles with data challenges. Ranging anywhere from ineffective data management solutions to patchy data security to, well, just plain incorrect and outdated data. It’s…

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September 22, 2017

Marketing Attribution – How It’s Done in Bizible: Part III of III

In case you didn’t already know, you’re reading the third – and final – post in a series I wrote focusing on the nitty-gritty of marketing attribution. If you missed…

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September 20, 2017

Marketing Attribution – How It’s Done in Marketo: Part II of III

If you’re reading this, I hope you also read my post earlier this week about how to handle marketing attribution in Salesforce. This is the second part of this series,…

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September 18, 2017

How to Measure Salesforce Marketing Attribution in 4 Steps (Part I of III)

Marketing attribution is like going to the gym. You scroll through social media and see everyone else talking about it. You’ve read a million blog posts about it. You think,…

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August 23, 2017

Content Marketing ROI: Myth or Maxim?

Even though content marketing offers a host of dynamic ways to engage your buyers, many marketers still approach it with an old-school “one-and-done” mindset. With all the time that goes…

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