Data & Business Intelligence

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January 21, 2016

3 Essential Elements for Marketing Reports Your Boss Wants to See

Thump, thump, thump… Can you feel it? It’s that feeling in your chest the next time your boss asks for a revenue report for that big campaign you put together.

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December 15, 2015

The Super Awesome Totally Wicked Definitive Manual of Marketing Automation

In the jam-packed arena that makes up today’s marketing, success is measured by a single question: How effective are your conversations with your buyers? Marketing automation, like any tool, can…

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October 22, 2015

4 Steps to Cloning Your Best Customers

In partnership with Everstring and Research Psychologist Dr. Eric Smith of First Sight, we’ve taken over 5 years of marketing, sales and enablement data to develop

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July 30, 2015

[Infographic] Dare to Compare: Creating Better Benchmarks

With thousands of other marketers on the scene, there is one crucial way to see how you compare to the crowd: meaningful benchmarking. Benchmarking your data allows you to see where your company stands against the competition…

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