Planning

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April 14, 2016

[Infographic] Relationship to Revenue: Using ABM and MarTech to Seal the Deal

Ever wonder how can you bring in more bucks and develop a stronger bond between you and your clients? Well, the wait is over! In this infographic, you’ll find out…

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March 2, 2016

The Oldest Battle: Creating Sales & Marketing Alignment with Account-Based Marketing

It’s a battle that’s been fought for generations: Sales & marketing alignment. And with the rise of account-based marketing, it’s more important than ever to get your teams on the same…

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February 24, 2016

How to Build Sales and Marketing Alignment with Account-Based Marketing

Sales & marketing (mis)alignment: it’s a battle as old as time itself. But with the rise of account-based marketing, it’s more important than ever to get your teams on the…

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February 6, 2015

Landing Pages: The Bridge Between Content and Customers

The rise of social media, the availability of in-depth data and the advent of powerful marketing automation software have all combined to create a whole new marketing concept designed around the needs and desires of prospects and customers.

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January 28, 2015

The Closer You Get to the "Top" The More You Find There is "Top"

There’s always a new goal, always something that can be improved or optimized or added. You never really hit the “top”, because you realized that the “top” is an elusive target that continues to exist just out of reach.

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December 8, 2014

Fickle Friend or Fan for Life? Turning Customers Into Brand Ambassadors

On the tail of LeadMD customer and vendor, Extole, announcing funding and expansion today we take a look at the best marketing channel that has ever exsited – the referral. As our offline processes bend into online scalability the customer advocate is no different.

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