Planning

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February 8, 2019

Customer Communication: Ways to Gather and Leverage Their Preferences

Prioritizing Customer Communication For B2B marketers and sellers, it’s sometimes challenging to remember the fundamentals of customer experience. The plethora of articles and how-to guides in B2B marketing often focus…

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February 6, 2019

Customer Scoring: Churn Scores and Upsell Opportunity Identification

Customer Scoring Introduction A few weeks ago, our Chief Strategy Officer, JT Bricker, outlined our framework for customer marketing. Then, I expanded on the Customer Lifecycle process (the second column…

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January 22, 2019

Priorities for Your First 90 Days as CMO

Perhaps you just started as CMO or maybe you’re a marketer who one day wants to be a CMO. Either way, if you’re in marketing, these tips will help create…

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January 15, 2019

Customer Lifecycle Marketing

Customer Marketing Introduction A few weeks ago, our Chief Strategy Officer, JT Bricker, outlined our framework for customer marketing. In this post, a companion piece, I take that overarching strategy…

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December 26, 2018

How Project Management Keeps Customers Happy

Introduction: Project Management Breakdown Imagine a world where anything from major frustrations to minor annoyances go away. Your ride share never makes you wait. You never burn something you’re baking,…

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November 28, 2018

Create a Successful Partner On-Boarding Process: A Step-by-Step Guide

When it comes to creating successful partner relationships, a clearly defined, efficient on-boarding process is critical. As Fabian mentioned in his guest post about the people needed to make a…

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