Planning
Customer Communication: Ways to Gather and Leverage Their Preferences
BlogPrioritizing Customer Communication For B2B marketers and sellers, it’s sometimes challenging to remember the fundamentals of customer experience. The plethora of articles and how-to guides in B2B marketing often focus…
Customer Scoring: Churn Scores and Upsell Opportunity Identification
BlogCustomer Scoring Introduction A few weeks ago, our Chief Strategy Officer, JT Bricker, outlined our framework for customer marketing. Then, I expanded on the Customer Lifecycle process (the second column…
Priorities for Your First 90 Days as CMO
BlogPerhaps you just started as CMO or maybe you’re a marketer who one day wants to be a CMO. Either way, if you’re in marketing, these tips will help create…
Customer Lifecycle Marketing
BlogCustomer Marketing Introduction A few weeks ago, our Chief Strategy Officer, JT Bricker, outlined our framework for customer marketing. In this post, a companion piece, I take that overarching strategy…
How Project Management Keeps Customers Happy
BlogIntroduction: Project Management Breakdown Imagine a world where anything from major frustrations to minor annoyances go away. Your ride share never makes you wait. You never burn something you’re baking,…
Create a Successful Partner On-Boarding Process: A Step-by-Step Guide
BlogWhen it comes to creating successful partner relationships, a clearly defined, efficient on-boarding process is critical. As Fabian mentioned in his guest post about the people needed to make a…
