Planning

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April 18, 2019

Step-By-Step Guide to Building a Data and Analytics COE

Preliminary COE Reading We’ve already established the importance of COEs, along with how starting with a data and analytics Center of Excellence (COE) helps CMOs in the boardroom. So, assuming you…

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April 10, 2019

How to Create a PMO: Building a Business Case for Centralized PM

Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with complexity. Even the most competent marketing and sales leaders with the best intentions need help…

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April 1, 2019

Campaign Playbook Example

Introduction: What is a playbook? We hear the word playbook quite a bit in martech these days, from sales playbooks to marketing playbooks to tactic-specific areas like an events playbook…

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March 11, 2019

Customer Sales Process: Growing Revenue with Existing Customers

Sales Process Alignment Introduction This is my final post about the customer marketing process area of LeadMD’s customer marketing framework. Sad times, I know. What started with our Chief Strategy…

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March 1, 2019

Get More Eyes on Your Content with Influencer Amplification

Content Marketing Isn’t Enough You’ve got a content strategy. And an editorial calendar. And you’re churning out blogs every week. You might feel pretty good about all of this until……

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February 27, 2019

Customer Marketing Plans Connect Strategy to Tactics

Customer Marketing Introduction This post builds on an introductory article by LeadMD’s Chief Strategy Officer, JT Bricker. Check out his post introducing the customer marketing framework. It provides an overview of…

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