Planning
Get More Eyes on Your Content with Influencer Amplification
BlogContent Marketing Isn’t Enough You’ve got a content strategy. And an editorial calendar. And you’re churning out blogs every week. You might feel pretty good about all of this until……
A Customer Marketing Plan Connects Customer Marketing Strategy to Tactics
BlogCustomer Marketing Introduction This post builds on an introductory article by LeadMD’s Chief Strategy Officer, JT Bricker. Check out his post introducing the customer marketing framework. It provides an overview of…
Customer Communication: Ways to Gather and Leverage Their Preferences
BlogPrioritizing Customer Communication For B2B marketers and sellers, it’s sometimes challenging to remember the fundamentals of customer experience. The plethora of articles and how-to guides in B2B marketing often focus…
Customer Scoring: Churn Scores and Upsell Opportunity Identification
BlogCustomer Scoring Introduction A few weeks ago, our Chief Strategy Officer, JT Bricker, outlined our framework for customer marketing. Then, I expanded on the Customer Lifecycle process (the second column…
Priorities for Your First 90 Days as CMO
BlogPerhaps you just started as CMO or maybe you’re a marketer who one day wants to be a CMO. Either way, if you’re in marketing, these tips will help create…
Customer Lifecycle Marketing
BlogCustomer Marketing Introduction A few weeks ago, our Chief Strategy Officer, JT Bricker, outlined our framework for customer marketing. In this post, a companion piece, I take that overarching strategy…
