Strategy

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September 18, 2020

How Marketing and Inside Sales Enablement Can Support Field Sales Teams

Imagine being an outside or field sales rep when COVID-19 hit. The face time that helped you build relationships and close deals was suddenly out of the question, and overnight…

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September 17, 2020

Create an Agile Team to Help Navigate Unexpected Change

If there’s anything 2020 has taught us, it’s that things can change on a dime. For B2B organizations, it proved even the best laid plans can be upended overnight. But…

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September 11, 2020

A Guide To Marketing Performance Management

How to Handle Marketing Performance Management Outline When you’re putting together your marketing strategy, you aren’t just doing that for the fun of it. You’re looking for results! The question…

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September 10, 2020

The Importance of Finding Sponsors in B2B Organizations: Interview with Denise Broady

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As the COO/CMO for WorkForce Software, Denise Broady‘s responsibilities reach far. She oversees the global marketing and communications organization, is also responsible for the end-to-end customer experience, including product strategy,…

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