Strategy

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September 17, 2018

The Difference Between Content Strategy and Content Marketing – And Why We Need to Avoid Crossing the Streams

Confession, I came across an article on my LinkedIn feed recently entitled, “How B2B Companies Whip Up Content Marketing Strategies,” and my eyes rolled to the back of my head….

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September 12, 2018

When Marketing Meets the New CEO

The old saying goes that the only constant in life is change – every seasoned professional knows the truth of this all too well. Sometimes change can be a welcomed…

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September 6, 2018

The Relationship Between your Go-To-Market Strategy and Annual Budget Planning

It’s that time again… fall is almost here, and the office is abuzz with talk of annual budget planning. Which department will end up fully-funded? Which one will be shortchanged?…

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September 3, 2018

How to Create Your Ideal Customer Profile (And Why It’s Important)

When it comes to managing a go-to-market strategy, there is a lot to consider. You know your market, and you’ve worked through segmenting your total addressable market. You’ve even built…

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August 28, 2018

Driven & Co. Ep: 36 – Student to CEO; Redesigning the Path to Entrepreneurship

 This week on the Driven & Co. podcast, host Justin Gray welcomes Beatrice Fischel-Bock to the show. Beatrice is the co-founder and CEO of Hutch, the home decor tool…

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August 16, 2018

Marketing Attribution: How Can It Improve Your Marketing Strategy?

When most of us think about marketing attribution, what comes to mind is a rearview mirror. After all, we usually look at certain customer behaviors or revenue sums from the…

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