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I think that if you’re a small business owner or entrepreneur and you can say you haven’t made mistakes or screwed things up – you’re not taking enough risks.
In the new digital era, CONTENT IS KING and the ability to deliver the right message at the right time is essential to converting leads into prospects, and prospects into customers.
Not feeling challenged by a project? No problem, because the brain is now free to brainstorm on other things. It’s the optimism that carries the marketers through when things fail. And things will fail despite you best efforts. There’s always something new to try, a new technology to explore, a new test to run.
That’s why marketers have the flow down pretty well.
Once the CMO role was clearly defined; people understood that marketing leaders oversaw analytical functions like market research and buyer segments while also shaping creative areas like advertising campaigns and high-level branding strategies intended to boost sales.
But, as with so many things, technology has changed the marketing landscape FOREVER and this is especially true for CMOs.
There’s always a new goal, always something that can be improved or optimized or added. You never really hit the “top”, because you realized that the “top” is an elusive target that continues to exist just out of reach.
…Try to hide your astonishment. We all try, fail, try again. Don’t be afraid of failure. Imagine this scenario: Marketer downloads content, run across vendor stock lead scoring framework and…
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