Strategy

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March 2, 2016

Back to the Marketing Future: From Demand Gen to Account-Based Marketing

Great marketing doesn’t require stolen uranium. While the tactics may have changed over time, certain fundamentals have remained constant. And now, they are more important than ever. What are they? Download to find out!

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February 22, 2016

Opportunity Knocks – Uncovering Potential with Account-Based Marketing

Everyone is talking about account-based marketing. But what does it really mean? What tactics do you need for success? In this eBook, take you through through how account-based marketing can…

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February 15, 2016

#C2C16: Crafting Data-Driven Buyer Personas

There’s a lot talk about buyers being more than businesses. But how can we make that actionable? At the end of the day, we know one thing: Our best customers…

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December 15, 2015

The Super Awesome Totally Wicked Definitive Manual of Marketing Automation

In the jam-packed arena that makes up today’s marketing, success is measured by a single question: How effective are your conversations with your buyers? Marketing automation, like any tool, can…

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October 30, 2015

Ready to Rock? Introducing the Monsters of Funnel eBook

It’s time to crank up your sales funnel. We’ve got the band together, now it’s showtime. Monsters of funnel is a compilation of the greatest hits from today’s leading marketers,…

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August 26, 2015

How to Create a Buyer-Centric Revenue Model

TOPO, a research and advisory firm, worked with us to explore how we leveraged predictive analytics and psychological data to create more accurate buyer persona models and deliver a better buying experience…

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