Strategy

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September 18, 2014

In The Loop – Creating a Modern Buying Experience

In recent years, the traditional marketing funnel has undergone a transformation, bending and shifting until the linear buying cycle Awareness, Familiarity, Consideration, Purchase, Loyalty—has come full circle to form, well,…

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September 18, 2014

Diary Of A Leaky Flowing Funnel

Dear Diary,   I can’t believe it. Sales are up, prospects are converting at a higher rate and we’ve even seen new sales come in from people who have been…

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December 10, 2013

The Art and Science of Social Media ROI

Simply joining the social conversation isn’t enough. Learn smart strategies to unlock the door to true ROI.

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December 10, 2012

The Big Journal of Marketing Revenue

A book of best practices for your 7 most urgent marketing questions Marketing revenue is the largest determinant of success in today’s marketing world. How do we then maximize our…

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November 30, 2011

A Story of Business: Trust in the Garden of Eden

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As I was allowing a 60 year old Italian man to straight shave my neck last week at my regular barber (pretty cool old style barber shop – they call…

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December 14, 2010

The Shrinking Sales Process & The Growing Need for Demand

Lead Nurturing works. Our clients see a lift in nurtured marketing driven deals anywhere between 30 – 200%. The average time to close these prospects is 160 days on average, but because we have shifted the buyer back into the marketing cycle we see a decrease of over $60 per lead, that's 40% with our client average of $150.oo burdened cost per lead.Those are big results and we're seeing them in less than six months after implementing a well rounds lead nurturing program that is driven by a solid process.

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