Strategy

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December 1, 2014

If at first you don't succeed…

…Try to hide your astonishment. We all try, fail, try again. Don’t be afraid of failure. Imagine this scenario: Marketer downloads content, run across vendor stock lead scoring framework and build something similar, assign scoring based on behaviors (opening an email, filling out a form) that don’t indicate whether someone is ready to buy. What we see is that more…

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September 18, 2014

In The Loop – Creating a Modern Buying Experience

In recent years, the traditional marketing funnel has undergone a transformation, bending and shifting until the linear buying cycle Awareness, Familiarity, Consideration, Purchase, Loyalty—has come full circle to form, well, a circle. The most surprising thing isn’t the shift itself; after all, the availability of comparison shopping, social media and reviews sites over the past decade have changed the way…

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September 18, 2014

Diary Of A Leaky Flowing Funnel

Dear Diary,   I can’t believe it. Sales are up, prospects are converting at a higher rate and we’ve even seen new sales come in from people who have been in our funnel for six months! Ever since we mapped out a non-linear funnel and put our marketing automation in place, we’re seeing higher quality leads come in and our…

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December 10, 2013

The Art and Science of Social Media ROI

Simply joining the social conversation isn’t enough. Learn smart strategies to unlock the door to true ROI.

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December 10, 2012

The Big Journal of Marketing Revenue

A book of best practices for your 7 most urgent marketing questions Marketing revenue is the largest determinant of success in today’s marketing world. How do we then maximize our return on investment and integrate Marketing Automation into our overarching marketing strategy?

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November 30, 2011

A Story of Business: Trust in the Garden of Eden

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As I was allowing a 60 year old Italian man to straight shave my neck last week at my regular barber (pretty cool old style barber shop – they call it a “whack”), I was suddenly struck by the notion of trust. It’s funny how the implied consent of placing your tender neck in the hands of a half blind,…

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