Strategy
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In The Loop – Creating a Modern Buying Experience
EbookIn recent years, the traditional marketing funnel has undergone a transformation, bending and shifting until the linear buying cycle Awareness, Familiarity, Consideration, Purchase, Loyalty—has come full circle to form, well, a circle. The most surprising thing isn’t the shift itself; after all, the availability of comparison shopping, social media and reviews sites over the past decade have changed the way…
Diary Of A Leaky Flowing Funnel
EbookDear Diary, I can’t believe it. Sales are up, prospects are converting at a higher rate and we’ve even seen new sales come in from people who have been in our funnel for six months! Ever since we mapped out a non-linear funnel and put our marketing automation in place, we’re seeing higher quality leads come in and our…
The Art and Science of Social Media ROI
EbookSimply joining the social conversation isn’t enough. Learn smart strategies to unlock the door to true ROI.
The Big Journal of Marketing Revenue
EbookA book of best practices for your 7 most urgent marketing questions Marketing revenue is the largest determinant of success in today’s marketing world. How do we then maximize our return on investment and integrate Marketing Automation into our overarching marketing strategy?
A Story of Business: Trust in the Garden of Eden
Blog, Thought LeadershipAs I was allowing a 60 year old Italian man to straight shave my neck last week at my regular barber (pretty cool old style barber shop – they call it a “whack”), I was suddenly struck by the notion of trust. It’s funny how the implied consent of placing your tender neck in the hands of a half blind,…
The Shrinking Sales Process & The Growing Need for Demand
BlogLead Nurturing works. Our clients see a lift in nurtured marketing driven deals anywhere between 30 – 200%. The average time to close these prospects is 160 days on average, but because we have shifted the buyer back into the marketing cycle we see a decrease of over $60 per lead, that's 40% with our client average of $150.oo burdened cost per lead.Those are big results and we're seeing them in less than six months after implementing a well rounds lead nurturing program that is driven by a solid process.
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