Strategy

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August 28, 2018

Driven & Co. Ep: 36 – Student to CEO; Redesigning the Path to Entrepreneurship

 This week on the Driven & Co. podcast, host Justin Gray welcomes Beatrice Fischel-Bock to the show. Beatrice is the co-founder and CEO of Hutch, the home decor tool…

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August 16, 2018

Marketing Attribution: How Can It Improve Your Marketing Strategy?

The BIG Marketing Question Every marketing department needs to understand what’s working and what’s not. That simple question is referred to as marketing attribution. What actions in marketing are driving…

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August 14, 2018

Driven & Co. Ep: 35 – Meet the Entrepreneur who Disrupted the Entire Mattress Industry

 On the latest episode of Driven & Co., host Justin Gray chats with JT Marino, CEO of Tuft & Needle – a bootstrapped, Phoenix-based company that pioneered the disruption…

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August 13, 2018

Your First Day As CMO: 3 Strategic Steps To Take

So you got your dream job: CMO of A Very Cool Brand. It’s your first day, and you can’t wait to make some really big things happen. But where do…

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July 5, 2018

Why Strategic Alignment is Crucial to Sound Execution

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” This statement by Sun Tzu was originally made in the context of war,…

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June 28, 2018

Driven & Co. Ep: 41 – Honing Creativity in Life and Entrepreneurship

In this episode of the Driven & Co. podcast, host Justin Gray welcomes Allen Gannett.  Allen is the founder and CEO of TrackMaven, a marketing insights platform whose clients have included…

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