Strategy

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January 9, 2019

The Best Entrepreneurial Advice in Driven Podcasts

Talking Entrepreneurship Let’s be honest. The barrier of entry to host a podcast is as low as owning a microphone and having an hour to kill. But any host worth…

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January 9, 2019

Modern Marketing Insights with Katie Martell

On this week’s episode of the Marketing Evangelist Network, host Justin Gray welcomes Katie Martell to the show. As the owner of her own consulting firm, Katie Martell On-Demand, it’d be easy…

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December 26, 2018

Building a Third Party Review Site Strategy

Why Customer Reviews Matter Most marketers have embraced the trust-building necessity of third-party reviews. After all, 92 percent of consumers now read online reviews before making a decision. But stats are…

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December 18, 2018

Customer Marketing Framework

Our Customer Marketing Framework The benefits of customer retention and cross-sell/upsell are well-documented. Common principles like the 80/20 rule and how much cheaper it is to retain, rather than gain…

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December 11, 2018

Why You Should Ignore Every 2019 Marketing Trend, Save One

Step Aside ABM, Customer Marketing Coming Through If there was a marketing trend that defined 2018, by god, it was ABM. The B2B space has been riding the Account-Based wave…

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