Tactics

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September 24, 2018

Message Mapping: A Guide for Creating Effective Email Nurturing Road Maps

Marketing Automation allows for much more than batch and blast email sends. However, we all still need to leverage emails for: targeted or timely messages, event communications, nurtures, etc. Email…

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August 7, 2018

ME Network Ep 79: Sean Scogin on formulating a solid customer experience strategy, and More!

You can’t find a marketing blog these days without the mention of customer experience – and for good reason! It’s a topic all companies are grappling with. And it’s why…

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