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B2B Newsletter Best Practices
BlogA lot of factors impact performance in a B2B newsletter. With so many moving pieces and a complex sales cycle, marketers need to ensure they take care of the basics: name, subject line and preview text. Why? 42% of people surveyed said the first thing they look at when deciding to open an email is the sender’s name. Thirty-four percent…
What is Intent Data? And How Can Marketers Use It?
BlogIn B2B marketing, people use the term “intent data” in various ways. This guest post from the fine folks at 6sense explains where intent fits into your marketing and sales motions. Said another way, how can you tap into the data, or digital body language, systematically to better connect with your future customers? Where Does Intent Fit into Your Overall…
Marketo Implementation Guide: From Gathering Requirements to Training
EbookOur experts have more Marketo implementation experience than anyone on the planet … including Marketo!
Sales Enablement Playbook: The Strategy and TechStack You Need to Support Your Inside Sales Team
BlogThings have changed. If your tried and true motions were to engage customers via events, in-person meetings and over soup to nuts meals or on the course, you likely no longer have your most reliable tools at your disposal. Now, more than ever, the focus should be on engaging customers digitally, in new ways, and provide even more value to…
What Generation Are You Based On Your Email Writing Samples?
BlogYour Age Based On Your Email Habits Based on hundreds of factors in emails, we created a tool that estimates your age based on the words you decide to use when communicating via email. Just pop your email into the text box below, hit analyze, and see whether you sound like a baby boomer, a member of Gen Z or…
How to Build Your Network at Trade Shows
BlogHey, I’m Becca and I’m New Here Imagine this … A young woman in her second job out of college. She took a leap into a new industry, selling unfamiliar products and services into a completely new type of buyer. Imagine her just 45 days into that new job attending a conference. The anticipation … The stress … The anxiety….
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