Technology

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July 28, 2021

Customer Data Platform (CDP) Vendor Comparison Tool

Wondering what features of a CDP your organization actually needs and more importantly, which ones you will actually use?

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April 19, 2021

How To Choose The Right B2B Marketing Technology For Your Company

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We’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on their MarTech stack investments over the past five years, I don’t hear IBM as the gold standard. Instead, I hear, “We’re a Salesforce shop. Salesforce acquired Pardot, so it must have better integration and be the better long-term solution.” After helping dozens…

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March 15, 2021

Marketo vs. Eloqua – A No BS Breakdown of Features and Benefits

You sitting down? Okay, good. LeadMD’s Andrea Lechner-Becker is here to share an uncontroversial opinion: Marketo is better than Eloqua. Don’t worry – there’s proof to back it up. In this episode of The Tea, enjoy an anti-jargony, head-to-head breakdown between Marketo and Eloqua. Andrea covers what’s the same, what’s different, implementation, ease of use, campaigning, pricing and much more….

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January 20, 2021

Hubspot vs. Marketo: What are the differences and benefits for marketers?

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Marketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Hubspot and Marketo.

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December 21, 2020

What you need to know about Bizible

B2B marketing and sales execs have countless tools to choose from for their tech stack, so it can be hard to know the right decisions to make. This begs the question: which solutions are worth their salt and which deserve a pass? More often than not, it’s not the quality of the tool that makes or breaks an investment ––…

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