Technology

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October 13, 2020

Reimagining 21st Century Tech as Vintage Ads

As long as businesses have existed, so too has marketing. And, as technology has expanded, we’ve grown from newsprint ads to online search ads, but the basic principles remain: eye-catching images paired with copy that people can relate to are the basis for a successful ad! At LeadMD, we’re marketing enthusiasts, and to understand where the industry is going, we…

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August 18, 2020

4 Steps to Cleaner Marketing Data: A Guide for Marketers

Marketers aren’t traditionally “data” people. Historically, data has been an IT function. But today, marketing technology (MarTech) empowers marketers to collect and manage marketing data on their own. This data is used to make real-time decisions and dynamically adjust messaging to align to buyer pain points. All this can happen regardless of data quality, but it only happens well when…

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August 5, 2020

Pardot vs. Marketo: What are the differences and benefits for marketers?

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Marketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Eloqua and Marketo.

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August 5, 2020

Eloqua vs. Marketo: What are the differences and benefits for marketers?

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Marketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Eloqua and Marketo.

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June 22, 2020

[Infographic] Tech Stack: Combining Powerful Technology & Funnel-Driven Content

Empowering marketers through powerful technology is what we do. At every stage of the funnel, LeadMD can help you plug-in to the right type of tech based on your business needs. With the right technology in place and a funnel-driven content plan, your organization will soar.

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May 7, 2020

Sales Enablement Playbook: The Strategy and TechStack You Need to Support Your Inside Sales Team

Things have changed. If your tried and true motions were to engage customers via events, in-person meetings and over soup to nuts meals or on the course, you likely no longer have your most reliable tools at your disposal. Now, more than ever, the focus should be on engaging customers digitally, in new ways, and provide even more value to…

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