Technology
Driven & Co. Ep: 37 – Pioneering the Future in a World of XR
Podcast This week on the Driven & Co. podcast, host Justin Gray welcomes Annie Eaton to the show. Annie is the founder and CEO of Futurus, an Atlanta-based future technologies…
B2B Attribution Vendors: The Differences Between Bizible, Bright Funnel, Full Circle and Engagio
BlogThe Marketing Attribution Landscape Marketing attribution is the practice of collecting and measuring customer touchpoints across multiple channels and then attributing revenue to each of those touchpoints to better understand…
GDPR is a Funny Four-Letter Word
BlogA little humor to ease the pain… Happy GDPR Day! Email inboxes everywhere rejoice as “the silence of the spam” begins today (May 25, 2018) thanks to the new EU data privacy…
Marketing’s Vital Role in GDPR Compliance
BlogAs the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk areas within their marketing operations and taking an offensive approach to compliance. However, the epicenter…
Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit
ArticleFor marketing messages to stand out in today’s digital ecosystem, B2B teams must be fearless in how they formulate their strategies, budget for unique tactics and prove the projected ROI…
Marketo Acquires Bizible to Repair Marketing’s Wobbly Seat at the Revenue Table
BlogThe roar of an acquisition often overshadows the true meaning of that union, such is the case with Marketo’s recent announcement of its intent to acquire Bizible. With this big news upon…
