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Wondering what features of a CDP your organization actually needs and more importantly, which ones you will actually use?
We’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on their MarTech stack investments over the past five years, I don’t hear IBM as the gold standard. Instead, I hear, “We’re a Salesforce shop. Salesforce acquired Pardot, so it must have better integration and be the better long-term solution.” After helping dozens…
You sitting down? Okay, good. LeadMD’s Andrea Lechner-Becker is here to share an uncontroversial opinion: Marketo is better than Eloqua. Don’t worry – there’s proof to back it up. In this episode of The Tea, enjoy an anti-jargony, head-to-head breakdown between Marketo and Eloqua. Andrea covers what’s the same, what’s different, implementation, ease of use, campaigning, pricing and much more….
Marketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Hubspot and Marketo.
B2B marketing and sales execs have countless tools to choose from for their tech stack, so it can be hard to know the right decisions to make. This begs the question: which solutions are worth their salt and which deserve a pass? More often than not, it’s not the quality of the tool that makes or breaks an investment ––…
Choosing the Right Marketing TechStack The expansion of marketing technology is well-documented. MarTech has gone from a few choice tools to thousands of tools giving marketers the power to control everything from website optimization to email segmentation to data manipulation on customer records. Some of these tools boast all-in-one platforms that do an okay job at the majority of needs….
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