Technology

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July 24, 2017

4 Things Every Marketer Needs to Know to be a Software Admin

In my first marketing job, we were using a very basic email service provider (ESP) to perform mass email marketing to our prospects and customers. My boss and I championed the idea of using a marketing automation software instead to take our digital marketing to a whole new level. The good news? We were successful and got approval to purchase…

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July 5, 2017

How to Avoid These 4 Post-Implementation CRM Problems

There is no way around it, CRM implementation is hard – but worth it. With a simple Google search, you can find dozens of stats that will convince you to start your implementation as soon as possible. Who wouldn’t want to increase revenue by 41%? But the truth is that without proper implementation, your CRM will be useless. In this…

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May 15, 2017

How to Get Buy-In From IT for Your MarTech Initiatives

IT’s all about information & networking.

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April 3, 2017

Marketo Email 2.0: What's New? What's Possible? What are you waiting for?

Why haven’t you switched yet?

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