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May 28, 2021

Hitting Reset on In-Person B2B Events – and Why That’s a Good Thing

At this very moment, in-person events are ramping back up – a dramatic change from one year ago when COVID-19 ushered in a tidal wave of event and sponsorship cancellations. There’s no question the pandemic threw organizations’ marketing strategies into a tailspin overnight. But despite 2020 being a crushing year for B2B events, the benefits from lessons learned are likely…

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December 17, 2020

Intent Data is Powerful, But It Only Works When You Do

If you Google the words “intent data,” be prepared for an onslaught of articles and think pieces on the new darling of B2B marketing. But don’t get the impression intent data is a shiny new object that will fade away with time. It’s a powerful tool that enables organizations to shine a light on who is actively searching for their…

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November 16, 2020

What 2020 Taught Us About Futureproofing

The B2B world has faced unprecedented disruption in 2020, the long term effects of which are still being sorted out. What we know for sure is that for some, the instability of the markets has proven catastrophic. For others, it’s been a painful, but possible, recovery. In fewer cases, there have been organizations able to not only push forward under…

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October 13, 2020

Reimagining 21st Century Tech as Vintage Ads

As long as businesses have existed, so too has marketing. And, as technology has expanded, we’ve grown from newsprint ads to online search ads, but the basic principles remain: eye-catching images paired with copy that people can relate to are the basis for a successful ad! At LeadMD, we’re marketing enthusiasts, and to understand where the industry is going, we…

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October 2, 2020

Sales and Marketing Alignment: Critical to Achieve, Difficult to Measure

Surveying B2B professionals is one of the best ways to get a clear picture of what’s really going on in our industry –– and sometimes that means uncovering hard truths. Take sales and marketing alignment. Most people would say they’re pleased with the steps they’ve taken and think things are going better than ever. But a recent study by LeadMD…

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