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March 11, 2019

Customer Sales Process: Growing Revenue with Existing Customers

Sales Process Alignment Introduction This is my final post about the customer marketing process area of LeadMD’s customer marketing framework. Sad times, I know. What started with our Chief Strategy…

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March 1, 2019

Get More Eyes on Your Content with Influencer Amplification

Content Marketing Isn’t Enough You’ve got a content strategy. And an editorial calendar. And you’re churning out blogs every week. You might feel pretty good about all of this until……

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February 27, 2019

A Customer Marketing Plan Connects Customer Marketing Strategy to Tactics

Customer Marketing Introduction This post builds on an introductory article by LeadMD’s Chief Strategy Officer, JT Bricker. Check out his post introducing the customer marketing framework. It provides an overview of…

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February 19, 2019

Customer Marketing Best Practices with Katie Martell

The Unapologetic Truth Teller, Kate Martell If you don’t know Katie Martell, what are you doing with your life? A self-described on-demand marketer (which she says is just a fancy…

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February 8, 2019

Customer Communication: Ways to Gather and Leverage Their Preferences

Prioritizing Customer Communication For B2B marketers and sellers, it’s sometimes challenging to remember the fundamentals of customer experience. The plethora of articles and how-to guides in B2B marketing often focus…

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February 6, 2019

Customer Scoring: Churn Scores and Upsell Opportunity Identification

Customer Scoring Introduction A few weeks ago, our Chief Strategy Officer, JT Bricker, outlined our framework for customer marketing. Then, I expanded on the Customer Lifecycle process (the second column…

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