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July 13, 2018

The Importance of Being Educational

Benjamin Franklin once said, “An investment in knowledge pays the best interest”. The quote may be old, but the principle could not be timelier. Again, and again we’re reminded of…

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July 12, 2018

Organization 101: Lessons from an Agile Project Manager

If you are reading this, you have already taken the first step to organizational recovery. I am proud of you. High five. It has been a long road of a…

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July 5, 2018

Why Strategic Alignment is Crucial to Sound Execution

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” This statement by Sun Tzu was originally made in the context of war,…

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June 11, 2018

The Winning Recipe for the Perfect “Thank You” Page

It’s time to shake up how we think about saying “thank you,” and not in the merely the message, but as a marketing tactic. The majority of marketers use a…

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May 25, 2018

GDPR is a Funny Four-Letter Word

A little humor to ease the pain… Happy GDPR Day! Email inboxes everywhere rejoice as “the silence of the spam” begins today (May 25, 2018) thanks to the new EU data privacy…

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May 18, 2018

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk areas within their marketing operations and taking an offensive approach to compliance. However, the epicenter…

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