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October 31, 2018

Download: Partner Webinar Template

So, You Wanna Host a Partner Webinar Working with partners to ideate, execute and promote joint content can be a huge revenue-generating activity. In fact, Kim Allen just outlined the…

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October 19, 2018

Partner Marketing: How to Incorporate Partners Into Your Content Planning

Introduction to All Things Partners A quick note from LeadMD’s CMO, Andrea Lechner-Becker, before getting into the heart of this article. The response to our VP of Sales’s article earlier this…

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October 17, 2018

Turning Conversations Into Action with Drift’s Marketo and Salesforce Integrations

Should You Read This? If you’re a Marketo and/or Salesforce.com administrator, you may be suffering from some tech stack overwhelm. Every platform wants to integrate with these two core hubs…

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October 16, 2018

Partner Qualification

Introduction to All Things Partners A quick note from LeadMD’s CMO, Andrea Lechner-Becker, before getting into the heart of this article. Raise your hand if you’ve heard someone talking about…

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October 3, 2018

Marketing Strategy Lies: Four Myths That Keep Companies from Growing

What is marketing strategy? People love to talk about strategy. Marketing executives especially love to tell people that they focus on marketing strategy, as if understanding and perhaps even executing…

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September 24, 2018

Message Mapping: A Guide for Creating Effective Email Nurturing Road Maps

Marketing Automation allows for much more than batch and blast email sends. However, we all still need to leverage emails for: targeted or timely messages, event communications, nurtures, etc. Email…

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