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October 8, 2013

Buyer Personas: The Secret to Content that Sells

Every marketer has heard it often enough: in the new era of digital marketing, content is king. As someone familiar with the Marketo universe, you probably already know how effective the right content can be at attracting, nurturing and converting leads. Emails, landing pages, white papers, ads and social media content can work in any industry to take your leads from initial interest to closed sale.

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October 4, 2013

What You Can Learn about Data Collection, Targeting and Product Development from Dog Art

My first gig out of college was selling and marketing dog art. Dog art? Yes, as in brightly colored, awesome paintings of dogs (shout-out to my old boss and painter of those dogs, Ron Burns). I didn’t realize it until years later, but an instinctive email campaign I ran epitomizes the power of smart marketing. Here’s how it went…

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October 1, 2013

Top 3 Bad Marketo Habits to Break

As a Marketo expert, I’ve seen just about everything. From the use of Marketo as a glorified email marketing tool to qualifying leads too quickly and inundating your sales reps with non sales-ready leads. To get the most out of your Marketo efforts there are a few simple rules to follow. Here are five bad Marketo habits to break that most Marketo users probably don’t even realize they’re doing to begin with.

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September 26, 2013

Get the Best Client Testimonials: Journalism Meets Marketing

Try Googling “how to get client testimonials.” If you do, you’ll most likely get an onslaught of results boasting “best practices” from marketing companies and business thought leaders alike.

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September 25, 2013

Slow Down: A Sales & Marketing Commentary for the Chronically Hurried

In the rush to embrace the NEW solution or use the new feature, executives trip all over themselves. The truth is, something done right takes time. The misconception lies in the notion that this is due to the time it takes to do something right – that’s not entirely true. Quality does take time – I’ve written on this in the past but defining a problem takes even longer.

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June 4, 2013

Marketing Just Hit the Powerball with Salesforce.com's Acquisition of Exact Target

Early this morning, Salesforce.com announced definitive plans to acquire ExactTarget. For many of you who follow marketing, this is a huge deal. Salesforce has been rumored to be eyeing ET…

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