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July 6, 2011

Quality (Service) is Like Buying Oats

When I was a kid my father had this plaque hanging on the wall in his office. The simple plaque of wood and metal read bluntly Quality is Like Buying…

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June 27, 2011

Call the Doctor, Please: Marketing Automation is Sick

It’s Monday. Last week on Friday I got sick. Really sick. I never get sick and I hate being sick – the aches, the fever and resultant sweating, the sore…

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June 6, 2011

Marketing Automation Haterade

Over the last few months it seems that a lot of folks are riding the Marketing Automation coat-tails, and not in a good way. Focus continues to be one of…

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May 3, 2011

A Nod to the Buddha Belly

I was recently forwarded a link by Lauren Carlson @CRMAdvice to Mac McConnell, partner and founder of BlueBird Strategies talking about Lead Scoring and it’s effect on the marketing and…

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April 4, 2011

The Power of Stereotyping

Recently the topic of lead score has heated up again. It must be a full moon or a shift in the tides or something. Or maybe that ball just came…

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March 26, 2011

Implementation and the Short Sale of Technology

In a few weeks we are rolling out a guide to assist buyers in this process – subscribers to the blog and our Kill Tradition nurturing series will be receiving this for free. If you are considering Marketing Automation I'd also invite you to speak with some of our clients who have been through our process. Many went through an implementation with other firms and were trying to pick up the pieces. Their stories are contained within the ebook, but hearing it straight from their mouths is always interesting perspective as well. Marketing Automation done 'right' is continuing to be one of the most exciting trends in B2B marketing today. As always, let's start the conversation.

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