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If you’ve spent anytime working in marketing in the last 10 years, you are undoubtedly aware of the challenges inherent to marketing in a digital world. It’s a battle out there – actually, in some cases, it’s an outright war! People are being “hit” with so much messaging, that it is that much harder to break through with what you want to say. Running a successful ad words campaign can generate a stream of leads that may make you feel like you are actually on the battlefield, taking incoming fire.
Every marketer has heard it often enough: in the new era of digital marketing, content is king. As someone familiar with the Marketo universe, you probably already know how effective the right content can be at attracting, nurturing and converting leads. Emails, landing pages, white papers, ads and social media content can work in any industry to take your leads from initial interest to closed sale.
My first gig out of college was selling and marketing dog art. Dog art? Yes, as in brightly colored, awesome paintings of dogs (shout-out to my old boss and painter of those dogs, Ron Burns). I didn’t realize it until years later, but an instinctive email campaign I ran epitomizes the power of smart marketing. Here’s how it went…
As a Marketo expert, I’ve seen just about everything. From the use of Marketo as a glorified email marketing tool to qualifying leads too quickly and inundating your sales reps with non sales-ready leads. To get the most out of your Marketo efforts there are a few simple rules to follow. Here are five bad Marketo habits to break that most Marketo users probably don’t even realize they’re doing to begin with.
Try Googling “how to get client testimonials.” If you do, you’ll most likely get an onslaught of results boasting “best practices” from marketing companies and business thought leaders alike.
In the rush to embrace the NEW solution or use the new feature, executives trip all over themselves. The truth is, something done right takes time. The misconception lies in the notion that this is due to the time it takes to do something right – that’s not entirely true. Quality does take time – I’ve written on this in the past but defining a problem takes even longer.
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Select one of the resource tracks below to dive in head first into critical content at each stage of your journey.