LeadMD is now Shift Paradigm

Click to see how best of breed organizations are shifting to grow


Never skip a beat. Get content to your inbox as soon as it’s hot off the presses.

January 15, 2015

Marketing Enlightenment: There's No Such Thing as a Tactical Implementation

We’ve gotten spoiled by software in the past decade, led to believe that anything we need is available as plug-and-play. Easy to buy, easy to own has become a mantra of SaaS software.

| , ,
Read More >
December 1, 2014

If at first you don't succeed…

…Try to hide your astonishment. We all try, fail, try again. Don’t be afraid of failure. Imagine this scenario: Marketer downloads content, run across vendor stock lead scoring framework and build something similar, assign scoring based on behaviors (opening an email, filling out a form) that don’t indicate whether someone is ready to buy. What we see is that more…

, | , ,
Read More >
September 18, 2014

In The Loop – Creating a Modern Buying Experience

In recent years, the traditional marketing funnel has undergone a transformation, bending and shifting until the linear buying cycle Awareness, Familiarity, Consideration, Purchase, Loyalty—has come full circle to form, well, a circle. The most surprising thing isn’t the shift itself; after all, the availability of comparison shopping, social media and reviews sites over the past decade have changed the way…

| , ,
Read More >
September 18, 2014

Diary Of A Leaky Flowing Funnel

Dear Diary,   I can’t believe it. Sales are up, prospects are converting at a higher rate and we’ve even seen new sales come in from people who have been in our funnel for six months! Ever since we mapped out a non-linear funnel and put our marketing automation in place, we’re seeing higher quality leads come in and our…

| , ,
Read More >
August 27, 2014

Are You Misinformed? The Truth About Marketing Automation

In an increasingly fragmented, customer-driven marketplace, blast campaigns are too impersonal to be effective, while broad messaging is often ignored by buyers accustomed to highly tailored approaches, marketers must drill into tightly defined categories to deliver a resonant campaign that hits the mark.

, , | , ,
Read More >
December 10, 2013

The Art and Science of Social Media ROI

Simply joining the social conversation isn’t enough. Learn smart strategies to unlock the door to true ROI.

| , ,
Read More >


Personalized Best Practice Hubs


Select one of the resource tracks below to dive in head first into critical content at each stage of your journey.


Strategy Resources

Tactics Resources

Planning Resources

Tech Resources

Talent Resources