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December 10, 2013

When to Buy Content and When to Build it Internally

It’s important to understand the factors that determine whether it’s better to create custom content in-house or seek third-party assistance. This whitepaper offers several guideposts to knowing when it’s best to buy content, and when it’s better to build it internally.

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October 18, 2013

A Winning Triumvirate: Content, Marketing Automation and SEO

Content marketing is here to stay, and so is the timeless cycle of sales and marketing. Yet the strategies for attracting, nurturing and converting leads will doubtlessly evolve along with emerging technologies and new tools. This means that SEO and marketing automation strategies will need to evolve right along with all of it. While some marketers know this, many aren’t sure if they can maximize SEO through marketing automation without sacrificing the quality of their content. The truth is anyone can – but it requires diligence and an intelligent strategy.

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September 23, 2013

Deployment is Not the Finish Line

More and more companies are adopting marketing automation, attracted by the ever-expanding variety of capabilities. The latest technologies provide features that read like a marketer’s wish list, including email marketing, social media tracking, prospect nurturing and marketing analytics, to name a few. There’s no doubt that, wielded effectively, marketing automation can improve your data health, suggest new SEO strategies, and…

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September 10, 2013

Lead Hoarding: Why Being Stingy Can Really Pay Off

One of the great things we all love about marketing automation is that it allows the sales team to really focus its efforts. But this can also be somewhat of a wolf in sheep’s clothing. From day one, salespeople are taught that a sale is, first and foremost, a numbers game. In order to succeed, a salesperson must have access…

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March 26, 2013

Finding The Right Partner To Maximize Marketing ROI

RFP Template for Marketing Automation Consultant Evaluation There has been no shortage of consulting firms popping up to help organizations optimize their marketing automation platforms. While partnering with the right consultant can indeed make the difference between meets all of your marketing goals or simply making another fruitless expenditure, it can be hard to know what qualities to look for…

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March 26, 2013

Driving Revenue Through Integration

How Marketing Automation and CRM work together in harmony. Every marketer knows integration is a marketing tool with unlimited potential. By integrating marketing automation with a Customer Relationship Management (CRM) system, a smart marketer can engineer programs that drive qualified traffic, prioritize leads and measure end-to-end results. A fully homogenized process brings about an enhanced customer experience and accelerated sales….

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