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April 19, 2021

How To Choose The Right B2B Marketing Technology For Your Company

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We’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on their MarTech stack investments over the past five years, I don’t hear IBM as the gold standard. Instead, I hear, “We’re a Salesforce shop. Salesforce acquired Pardot, so it must have better integration and be the better long-term solution.” After helping dozens…

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September 26, 2018

Adobe Acquires Marketo: A Collection of Expert Insights

Rumors and Lead Up Leading up to the official announcement that Adobe had acquired Marketo, speculation was like… With Dreamforce18 the following week, would Salesforce.com purchase the last great independent marketing automation firm? During LeadMD’s PR meeting the Tuesday before the announcement, we seriously considered releasing a speculative article about our bets on an acquirer. But, we weren’t fast enough,…

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June 30, 2017

How to Keep Customers Happy When Employees Are On Vacation

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Employees take vacation – or at least they should. Summer is upon us and so comes the four-day weekend. Do you have a plan to ensure your customers and clients are getting the same treatment if your key players are playing on the beach? Reports show that 4 in 10 American workers said their employer supported time off, but their…

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September 14, 2016

Driven: How Did I Get Here Ep.7 – When Taking a Chance on a Passion Pays Off

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Dean Heckler, founder and lead designer at Heckler Design, joins host Justin Gray in this episode of Driven: How Did I Get Here? Dean explains what drove him to shutter his software development company to pursue a passion in industrial design. What did you want to be when you grew up? From the earliest I can remember my dad always…

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August 31, 2016

Driven: How Did I Get Here Ep.6 – How to Parlay Early Experiences and Contacts into Future Success

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August 17, 2016

Driven: How Did I Get Here Ep.5 – Knowing When to Seize an Opportunity

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In this episode of the “Driven: How Did I Get Here?” podcast, host Justin Gray talks with Heidi Jannenga, co-founder and president of WebPT, about making big transitions and trusting in the path. Did you know what you wanted to be when you grew up? Well, interesting. Going back to my childhood, I actually wanted to be a veterinarian. So…

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