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December 7, 2020

What is Intent Data: Crystal Ball or Hoax?

B2B marketers are a seasoned but skeptical bunch, having been lured by shiny objects in the past and hesitant to fall prey to short-lived trends again. So as intent data continues to gain traction, it gives way to the question: is it a crystal ball or a hoax?  In this webinar, LeadMD’s Andrea Lechner-Becker (CMO) and Kirsten Markson (Go-To-Market Practice…

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September 10, 2020

The Importance of Finding Sponsors in B2B Organizations: Interview with Denise Broady

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As the COO/CMO for WorkForce Software, Denise Broady‘s responsibilities reach far. She oversees the global marketing and communications organization, is also responsible for the end-to-end customer experience, including product strategy, product launch, customer operations, customer success, and global support, along with training and enablement. In this Catalyst interview, Denise shares how she’s navigated the B2B world for more than 20…

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August 12, 2020

How to Align Teams During Times of Transition: Interview with Deborah Sweeney

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Deborah Sweeney is the Leader of MyCorporation.com, an online business filing company helping 1 million+ small business owners and entrepreneurs since its founding in 1998. In this interview, she shares how she spun My Corporation out of Intuit during the Great Recession and how she’s navigating her team through COVID-19. Subscribe to the Podcast to receive alerts as new episodes…

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July 9, 2020

How to Manage an Innovation Pipeline: Interview with Peter Newell

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Peter Newell helps mission-driven organizations solve the world’s toughest problems and he’s sharing his innovation pipeline with us in this interview. Subscribe to the Podcast to receive alerts as new episodes post.  3 Key Points: Most organizations don’t have the innovation pipeline they need. Fast forward to minute seven. Not everyone is built for start-ups. Keep this in mind when hiring,…

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