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What is Intent Data: Crystal Ball or Hoax?
VideoB2B marketers are a seasoned but skeptical bunch, having been lured by shiny objects in the past and hesitant to fall prey to short-lived trends again. So as intent data continues to gain traction, it gives way to the question: is it a crystal ball or a hoax? In this webinar, LeadMD’s Andrea Lechner-Becker (CMO) and Kirsten Markson (Go-To-Market Practice…
The Importance of Finding Sponsors in B2B Organizations: Interview with Denise Broady
Podcast, VideoAs the COO/CMO for WorkForce Software, Denise Broady‘s responsibilities reach far. She oversees the global marketing and communications organization, is also responsible for the end-to-end customer experience, including product strategy, product launch, customer operations, customer success, and global support, along with training and enablement. In this Catalyst interview, Denise shares how she’s navigated the B2B world for more than 20…
Aligning B2B Marketing and Revenue Teams: Interview with Heidi Bullock and Ted Purcell
Podcast, VideoHeidi Bullock is the CMO at Tealium and has worked at some of the top marketing organizations on the planet, facilitating the transitions of company maturity and scale. Ted Purcell is Tealium’s CRO and has a track record in building modern revenue teams and GTM motions. In this Catalyst interview, they chat with Justin Gray about well aligned revenue teams…
Making Pivots in B2B During COVID-19: Interview with Megan Heuer
Podcast, VideoMegan Heuer is a growth leader with more than 20 years experience in the B2B industry. As Principal of HeuerB2B, Megan creates measurable impact through emotionally intelligent leadership and is passionate about delivering growth through exceptional customer experiences. In this Catalyst interview, Megan shares why retention is a growth strategy, what customer relationship management looks like during COVID-19 and how…
How to Align Teams During Times of Transition: Interview with Deborah Sweeney
Podcast, VideoDeborah Sweeney is the Leader of MyCorporation.com, an online business filing company helping 1 million+ small business owners and entrepreneurs since its founding in 1998. In this interview, she shares how she spun My Corporation out of Intuit during the Great Recession and how she’s navigating her team through COVID-19. Subscribe to the Podcast to receive alerts as new episodes…
How to Manage an Innovation Pipeline: Interview with Peter Newell
Podcast, VideoPeter Newell helps mission-driven organizations solve the world’s toughest problems and he’s sharing his innovation pipeline with us in this interview. Subscribe to the Podcast to receive alerts as new episodes post. 3 Key Points: Most organizations don’t have the innovation pipeline they need. Fast forward to minute seven. Not everyone is built for start-ups. Keep this in mind when hiring,…
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