Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth.
We hear a ton about sales and marketing alignment, but why then are so many teams still seeing massive gaps in lead management as the buyer transitions from learning and education into a more formal buying cycle? What does it take to successfully work with sales? LeadMD CEO, Justin Gray sat down with BrightTalk at the Marketo User Summit to discuss some tips you can use immediately to help enable your sales team more effectively.
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